Data Privacy and building trust within your audience

There is a thin line that marketers tread on when utilising databases in their marketing efforts. Above and beyond the ethical use of data, marketers often turn a blind eye to the legal aspect of things. This alone has the ability to shatter a potential lead’s trust in a product, brand or service from the get-go. In this article, we unpack the ins and outs of data privacy at the hand of various government legislations and why it is important to stick to the rules and respect your audience’s privacy. 

Database Marketing 

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