Improving Account-Based Marketing with the Pareto Principle

One universal law appears to be continually present throughout the broad terrain of marketing strategies: the Pareto Principle, sometimes known as the 80/20 rule. The basic premise of this rule is that around 80% of outcomes result from 20% of causes. In business jargon, this usually means that 80% of revenue comes from 20% of clients.

Account Based Marketing 

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