INBOUND 2023: Product Updates & HubSpot Customer Platform Integration

HubSpot's INBOUND 2023 conference is a watershed moment that has paved the way for countless improvements in the area of inbound marketing. This post will provide you with a full rundown of the important upgrades announced at the event. Understanding these improvements is critical for firms that want to stay ahead of the digital curve.

Covered in this article

The Shift in HubSpot's Focus
CRM Customisation and Development Tools
Artificial Intelligence: The Game Changer
Sales Hub Refresh
Introducing Commerce Hub
An Overview of INBOUND 2023 and HubSpot Updates

The Shift in HubSpot's Focus

HubSpot has previously been an industry leader in delivering solutions for inbound marketing, sales, and customer service. INBOUND 2023, on the other hand, indicated a dramatic move towards a more customer-centric strategy. To generate growth, the emphasis is increasingly on developing stronger connections with clients. According to the conference insights, firms that focus on customer connections have grown 5x faster than the average company. HubSpot intends to drive this relationship at scale by utilising Artificial Intelligence (AI) and other cutting-edge tools. This transition demonstrates HubSpot's dedication to not only delivering tools but also creating the tactics that help organisations succeed.

CRM Customisation and Development Tools

HubSpot is at the forefront of this shift in the CRM industry. The ability to create UI extensions using React as the front end was revealed as a key enhancement at INBOUND 2023. The result is a CRM system that is easier to use and more suited to each company's specific requirements.

Use Cases

• Sensitive Data Retrieval: Businesses can now customise their CRM to handle sensitive data more securely.
• CRM Data Components: This feature allows you to customise record page views by team, enhancing collaboration.
• Filtering Associated Contacts: A new feature that enables businesses to filter contacts based on specific criteria, making data management more efficient.

Artificial Intelligence: The Game Changer

AI is no longer an optional extra. HubSpot has raised the bar for marketing automation by incorporating AI into a number of its capabilities.

• AI Content Assistant: This tool generates custom imagery based on prompts and text, making content creation more efficient.
• AI Sales Forecasts: Provides advanced forecasting of deal health scores, enabling sales teams to focus on the most promising leads.
• AI Chatbots: These bots enable well-organised customer interactions, ensuring that customer queries are handled more efficiently.

Sales Hub Refresh

Significant changes are being made to Sales Hub in order to improve client connections and streamline sales operations. Some of the most notable changes are:

• Sequences: This feature will now support A/B Testing, Sequence Step Analytics, and Outcome Reporting, providing more insights into customer engagement.
• Deal Tags: Custom tags can be added to deals, helping sales teams to better visualise which deals should be prioritised.
• Prospecting Workspace: Salespeople can stay focused and on track with the new prospecting workspace, which gives them a unified view of their job with all the tools and data they need without switching apps.

Introducing Commerce Hub

The Commerce Hub is a new feature offered by HubSpot. You'll find all your favourite shopping resources here, such as:

• HubSpot Payments: A seamless way to handle transactions within the HubSpot CRM.
• Quotes: Create and send professional quotes directly from the CRM.
• Payment Links: A feature that allows for easy payment through shared links.
• Automated Billing: Streamline your billing processes with automated features.

An Overview of INBOUND 2023 and HubSpot Updates

The INBOUND 2023 conference has launched a new era of inbound marketing. HubSpot is positioned to reinvent the digital marketing landscape with a renewed focus on client interaction and the incorporation of innovative technologies such as AI. These enhancements are not only incremental; they represent a quantum leap towards a more connected, efficient, and customer-focused work environment.