INBOUND 2024: Game-Changing HubSpot Updates for Explosive Growth!

INBOUND 2024, a must-attend event for HubSpot users and partners, once again delivered impactful insights and innovations aimed at driving growth. This year’s theme, Reinventing for Growth, set the stage for key product updates designed to help businesses streamline their operations and scale efficiently. As one of the main sponsors, Huble reaffirmed its confidence in the HubSpot ecosystem. This article explores the standout product updates from INBOUND 2024 and why they are essential for today’s business landscape.

Covered in this article

1. Breeze: HubSpot’s Rebranded AI Tools
2. Breeze Intelligence: Enhanced Data Enrichment with Clearbit Integration
3. Highly Sensitive Data Now Secure in HubSpot
4. Reinvented Forms Experience
5. Custom Preference Pages for Subscribers
6. Enhanced Workflow Customisation
Conclusion
FAQs

1. Breeze: HubSpot’s Rebranded AI Tools

Artificial intelligence (AI) continues to be a hot topic, with businesses increasingly exploring how to integrate AI into their workflows. Recognising the growing importance of this trend, HubSpot rebranded its AI toolset as Breeze. This rebranding effort focuses on simplifying AI adoption, ensuring businesses can leverage advanced technologies without overcomplicating their processes.

Breeze Copilot

At the core of Breeze is Breeze Copilot, a generative AI tool designed to assist users by automating routine tasks. Much like a co-pilot in aviation, Breeze Copilot helps HubSpot users while keeping them in control. Available across HubSpot’s interface, Copilot can read data from the page, generate insights, and streamline processes, allowing users to focus on higher-value activities.

Breeze Agents

Complementing Breeze Copilot are Breeze Agents, AI-driven tools designed to take over repetitive tasks such as social media posting, content creation, prospecting, and customer service. These agents allow businesses to automate essential tasks, saving time and enabling teams to concentrate on strategic growth. Key agents include:

• Social Media Agent: Automates content creation, including post recommendations based on past performance data.
• Content Agent: Helps create content like blogs, case studies, and landing pages with a data-backed approach.
• Prospecting Agent: Automates outreach and personalisation for sales leads, improving engagement and conversion.
• Customer Agent: Streamlines customer support by automating responses to routine queries, allowing teams to focus on complex issues.

2. Breeze Intelligence: Enhanced Data Enrichment with Clearbit Integration

In late 2023, HubSpot acquired Clearbit, and its capabilities have now been fully integrated into the HubSpot platform under the new Breeze Intelligence banner. This update offers businesses the ability to leverage data enrichment and intent data seamlessly within HubSpot.

Data Enrichment

With data enrichment, HubSpot users can automatically fill in missing fields for contacts and companies, reducing manual data entry and ensuring that sales, marketing, and service teams have complete profiles to work with. This feature helps personalise outreach efforts and improve the overall customer experience.

Buyer Intent Data

Understanding buyer intent has become crucial in today’s sales environment. With Breeze Intelligence, businesses can track web activity and engagement signals to identify high-intent prospects before they even fill out a form. By setting key intent criteria, users can focus their efforts on the leads most likely to convert, thus improving sales efficiency.

3. Highly Sensitive Data Now Secure in HubSpot

In response to growing data privacy concerns, HubSpot now allows businesses to store sensitive data, including personal health information (PHI) and social security numbers, within its platform. This development is critical for sectors such as healthcare and finance, which must comply with stringent data protection laws like GDPR and HIPAA.

HubSpot’s commitment to data security not only ensures compliance but also enables businesses in regulated industries to leverage its CRM platform confidently, unlocking growth opportunities in sectors previously constrained by data privacy concerns.

4. Reinvented Forms Experience

Lead capture is at the heart of any growth strategy, and HubSpot’s Reinvented Forms experience introduces several enhancements aimed at improving conversion rates. Key features include:

• Multi-Step Forms: Breaking down long forms into manageable sections to reduce abandonment rates.
• Conditional Logic: Personalises the form experience by displaying fields based on user input, making the process more relevant to the prospect.
• Styling and Layout Customisation: Allows businesses to create forms that align with their brand identity, offering a more engaging and professional experience.
• Form Shortening: A new tool to streamline the form-filling process while still capturing essential information through data enrichment and CRM validation.

5. Custom Preference Pages for Subscribers

Subscription management has often been a challenge for businesses, but HubSpot’s new Custom Preference Pages are a game-changer. This feature allows businesses to create tailored preference centres for their subscribers, offering a more granular level of control over the type of content they receive.

By improving the subscription experience, businesses can reduce unsubscribe rates and foster deeper engagement with their audience. This update is particularly beneficial for large organisations with complex marketing needs, as it allows for better segmentation and personalisation.

6. Enhanced Workflow Customisation

Workflows are at the core of HubSpot’s automation capabilities, and INBOUND 2024 brought even more customisation options to the table. Businesses can now:

• Sync workflows bi-directionally with external systems, ensuring seamless data flow across platforms.
• Leverage advanced data transformations to streamline processes and gain deeper insights.
• Automate complex operations, from lead scoring and segmentation to third-party system integrations, driving efficiency and enabling teams to focus on growth-driven tasks.

Harnessing HubSpot’s New Tools for Growth

The innovations unveiled at INBOUND 2024 represent a significant leap forward in terms of how businesses can use HubSpot to drive growth. From AI-powered automation with Breeze to improved data security and enhanced workflow customisation, these updates empower companies to streamline operations and scale more efficiently.

For businesses looking to stay ahead of the curve, adopting these tools is essential. HubSpot’s focus on simplifying complex processes and unifying data makes it easier than ever to implement strategies that foster sustainable growth. Now is the time to leverage these advancements and unlock your company’s full potential.

At Velocity, we are committed to helping businesses harness the power of HubSpot’s ecosystem. Whether you’re looking to integrate AI into your workflows, improve lead capture, or enhance your data management, our team of experts is ready to guide you through these exciting new features. Contact us today to learn how we can help your business grow with HubSpot.

FAQs About INBOUND 2024 Releases

1. What is Breeze, and how does it help my business?

Breeze is HubSpot’s rebranded suite of AI tools designed to automate repetitive tasks and streamline business operations. Breeze consists of two main components:

• Breeze Copilot: A generative AI tool that assists users by automating routine tasks while keeping them in control.
• Breeze Agents: Tools that automate specific tasks like social media posting, content creation, prospecting, and customer service, allowing teams to focus on strategic initiatives.

2. How does Breeze Intelligence benefit my sales and marketing teams?

Breeze Intelligence, an extension of HubSpot’s platform, integrates Clearbit’s data enrichment and buyer intent features to enhance lead generation and sales efforts. It offers:

• Data Enrichment: Automatically fills in missing data for contacts and companies, improving personalisation and customer engagement.
• Buyer Intent Data: Tracks web activity and engagement signals to identify high-intent prospects, helping sales teams prioritise their efforts.

3. What are the key features of the reinvented Forms experience?

The new Forms experience in HubSpot offers several features aimed at improving lead capture:

• Multi-Step Forms: Breaks longer forms into manageable sections to reduce abandonment.
• Conditional Logic: Customises forms based on user responses, providing a more personalised experience.
• Styling and Layout Customisation: Ensures forms align with your brand’s visual identity.
• Form Shortening: Simplifies the form-filling process while ensuring essential data is captured.

4. Can I store sensitive data, such as personal health information (PHI), in HubSpot?

Yes, HubSpot now allows businesses to securely store highly sensitive data, including PHI and social security numbers, in compliance with GDPR, HIPAA, and other data protection regulations. This update is especially beneficial for businesses in highly regulated industries like healthcare and finance.

5. What improvements have been made to HubSpot’s subscription management?

HubSpot’s new Custom Preference Pages give businesses the ability to offer personalised subscription management options. Subscribers can choose the types of content they wish to receive, reducing the likelihood of total unsubscribes and improving overall engagement.

6. How do the workflow customisations improve automation in HubSpot?

The enhanced workflow customisation features in HubSpot include:

• Bi-directional syncing: Ensures seamless integration between HubSpot and external systems.
• Advanced data transformations: Streamlines processes and generates valuable insights.
• Expanded automation: Automates complex tasks, improving operational efficiency and freeing teams to focus on high-impact activities.

7. How can I use the Breeze Agents for different tasks in my business?

Breeze Agents automate a variety of tasks to save time and improve efficiency. Here are some key agents:

• Social Media Agent: Automates content creation and scheduling for social media platforms.
• Content Agent: Assists in creating blogs, case studies, and other marketing materials.
• Prospecting Agent: Automates lead research and personalisation for sales outreach.
• Customer Agent: Automates responses to routine customer service queries, allowing teams to focus on more complex issues.

8. What industries can benefit from HubSpot’s new data security capabilities?

Industries that handle sensitive data, such as healthcare, finance, and government, can benefit from HubSpot’s updated data security features. By ensuring compliance with strict data protection regulations, businesses can confidently use HubSpot to manage sensitive information like PHI and social security numbers.

9. How does the new buyer intent data feature work?

Buyer intent data tracks web activity and signals interest from potential customers. HubSpot users can set specific intent criteria, such as page visits and engagement, to identify high-fit companies showing intent to purchase. This allows sales teams to focus on leads with the highest potential to convert.

10. How can my business start using these HubSpot updates?

To take advantage of HubSpot’s latest updates, businesses can:

• Explore the new features within their existing HubSpot platform.
• Contact a HubSpot Partner like Velocity for expert guidance on implementing these tools to support growth.

For personalised advice and support, reach out to Velocity to discover how these new HubSpot features can transform your business operations.