The Importance Of Newsletters In Your Marketing campaigns

Email newsletters can be one of the greatest sources to advertise and promote a new product or service within your brand. Include creative visual posts and proper information on special offers in your promotional campaigns.

Lucrative offers will capture the readers' interests, and they will jump into the content to read the maximum information. One tip is to include top announcements and articles containing information about your product.

Finding Your Why Through Regular Newsletter Sends

The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An email newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.

It forms a part of the top of the marketing funnel and is used to entice prospects. Newsletters are often the life force of your marketing campaign. Over the past decade, email marketing has proven to be significantly more successful than social media marketing.

Building Expertise Through Newsletters

Establish yourself as a strong industry leader and build expertise with newsletters. They maximize credibility and build confidence in your company as a potential supplier. Send updated articles that have important information, and cover the latest issues and trends in your market and industry research. You can also add details of any upcoming conferences and presentations.

• It's one of the most cost-effective digital marketing strategies with one of the highest ROIs.
• Email allows you to connect your marketing channels for a cohesive and fluid buyer's journey.
• You can create personalized and custom experiences, increasing engagement and deepening brand awareness with leads, new customers, and returning customers.
• Email is a testing opportunity to gain valuable customer data for more intentional and meaningful customer touch points.
• Harness the power of automation to supercharge your email marketing strategy (work smarter, not harder).
  

Building Relationships With Weekly Newsletter Sends

Sending newsletters at regular intervals is mandatory -- either weekly, monthly or quarterly. Weekly newsletters have worked for our agency. To stand out in the crowd and maximize your marketing efforts, maintaining strong relationships with clients through consistency is significant.

Mobile Is Leading Email Opens

Did you know mobile users check their email 3x more daily? Or that 70% of people read their email on a mobile app?

Reading these statistics, it's not hard to imagine why reaching consumers on their mobile devices and ensuring your emails are optimised for mobile devices, is so critical. Think about how much easier is it for someone sitting on the couch to watch TV while they online shop, catch up on email, view their social media, etc. on their phone versus on their computer?

Here's a quick hit list when checking your email for mobile responsiveness:

• Adding alt text
• Properly sized images
• Use buttons instead of inline CTAs for a better UX
• Evenly proportioned text in combination with images