As sales and marketing directions drift, morph and evolve in 2023, it’s salient for sales and marketing teams to synchronise trends with the latest tools and technologies in order to remain competitive and successful. In this post, we touch on eight lesser-known marketing and sales tools to inject extra momentum into marketing and sales funnels.
Freshly generated marketing trends include analysis of competitors, long-term influencer collaborations, the rise of small influencers and the Flywheel model (the momentum achieved when a company is aligned with delivering a remarkable customer experience).
To name a few, new sales developments include value-based selling, demos to sell the solution rather than the problem, additional selling touchpoints, free-of-charge exploratory sessions to initiate the sales conversation and an increased emphasis on reducing buyer's remorse and improving employee advocacy.
As Microsoft-endorsed ChatGPT makes waves as the latest iteration of Artificial intelligence (AI) and machine learning (ML), it's worth noting that, according to Google's Search Advocate, the content generated automatically with AI writing tools is considered spam by the search engine's webmaster guidelines.
However, Google's systems may still be lacking in the algorithmic finesse required to detect AI-generated content without the assistance of human reviewers. Google has announced that it is testing its own AI chatbot, "Bard," in response to the success of ChatGPT. Here are the breakdowns of the hidden tool highlights worth exploring:
To improve the effectiveness and efficiency of digital marketing activities. Overall, digital marketing tools provide valuable insights, save time and resources, and assist companies in more effectively achieving their marketing objectives.
This tool empowers you to determine and explain the ads you use to convert leads and prospects into full-fledged clients by galvanising CRM data to forge customized, super-niched ad ops and promotions. The fight to justify paid advertising is real, but insights into which ads bring in the bacon and which ones don't are helping to level the playing field. Focusing on the most profitable and sustainable customers for your ongoing business makes sense.
Ad software tools identify and leverage highly segmented audience members to assist you in creating personalised advertisements through the use of elements such as lookalike audiences, ad conversion events, and effective campaign management. Not to mention the ability to create custom lists that target browsers at specific phases of their buyer path, all from your CRM, giving you the ability to mine web analytical data to propel your active campaigns.
Targeting is more precise, resulting in better customer experiences (CX) and a higher return on ad expenditure. Clicks here truly imply money in the bank, as ad software goes beyond the traditional cost-per-click benchmarks to deliver actualised leads and ROI from every TikTok, Instagram, Facebook, and Google advertisement.
Attribution reporting identifies and aligns which of your ads are performing best at each stage of the buyer journey, while automated lead follow-ups broaden your net, and automatic lead routing at the right stage to the right person is powered by lead syncing, embedded workflows, and dynamic audiences. Ad tools enable you to organise lead generation at scale, removing the need for manual contact addition and distribution.
This tool allows you to create excellent blogs that drive and turn visitors into clients, with a complete paint box of blogging tools that ensures you'll be found in SEO and social media. The blog editor allows for quick content creation, with instant additions of links, format headers, and picture insertion, all optimised for every device available. Utilise the composer to fine-tune the edit through creator collaboration, feedback sharing, and remark space. Preview post appearances across all platforms, and produce long-lasting content that will propel you higher in the rankings.
Blog software provides SEO guidance to help you improve your keywords and increase search traffic, as well as the ability to assess your performance and present your unique perspective to the right audience. You can also schedule posts in preparation and promote new content on social media, and readers are automatically notified when you share. Built-in analytics allows you to add customised calls to action (CTAs) to convert readers into prospects.
With instant drag-and-drop functions for collecting vital data, lead capture software easily syncs captured leads to CRMs, fueling sales teams with leads. With this tool, organising data from encounters is a piece of cake, as it creates segmented lists for newsletters and optimises sales through lead scoring. The automated centralisation of lead capture data into a centralised repository provides customer-oriented teams with easy access.
Loads of input-type options free you up to create forms to collect the needed information and lead segmentation, eliminating bad-fit leads as the software provides automatic contact scoring. Once a lead has been captured, email builders allow you to send personalised content to nurture them. Customising your emails so they are right on target and strike the sweet spot.
This tool allows you to create, customise, distinguish, and elevate all marketing email content without having to wait for designers and IT employees to stamp it. With such quick turnaround, your possibilities of increasing email open and clickthrough rates are multiplied tenfold. Furthermore, your customers will not feel as if they are being targeted by a marketing algorithm because the human element will be ever-present. There's no need to straddle the personal and general and strike the appropriate tone while waiting for coworkers to arrive.
An email marketing tool includes design options and enablers that allow you to create and fine-tune your email to perfection, both visually and textually, across multiple devices, in order to delight your recipient. You'll be able to select from a variety of templates, ranging from goal-based to those with high conversion rates, and use the drag-and-drop editor to create distinctive branding, layouts, and CTAs. With a bird's-eye view of the complete user email lifecycle, you'll be able to craft bullseye attachments, links, and subject lines to hook, line, and sinker your lead.
With A/B tests to calibrate the most effective subject lines, you'll quickly learn what content drives home interaction and sales, and you'll be able to delve deeper into the data mine to discover which reader interacts the most with which email. When your emails are guided by customer data analysis, you can reach new conversion rate heights. And none of this requires DevOps.
Digital sales tools are used to make the sales process go faster and work better. Overall, digital sales tools can help businesses make more sales, make customers happier, and reach their sales goals more quickly.
With this program, deals that don't go anywhere will be a thing of the past. Sales pipeline management systems have a dual focus on moving current deals forward and making new deals in record time. The latter is easy to do by filling the deal's records with the most recent information. No longer is manual entry a barrier to making money, which gives you more time to hit that all-important goal percentage.
Both newcomers and veterans in the sales industry will do best to add, remove, change, or delete deal stages, properties, and statuses, and to move sales forward by giving tasks to the team. By dragging and moving deals between levels, you can tell if you've won or if you need to start over. With the sales dashboard, it's easy to keep track of and evaluate the health of your pipeline. You can do this by looking at individual and team sales goals and monthly sales trends. It's a win-win situation if your team pays more attention to the deals with the most promise.
The deal tracking tool gives the current pipeline deals with the most potential more urgency, so you can make money from the most important deals. The more information you have about your best-case scenario, the easier it is to use it to bring in more money and make your team happier and more productive. No more guessing is needed to figure out how much money each step of the sales cycle brings in.
Deal tracking makes it easy to give new deals to the right salesperson and to follow up on what specific leads do, which makes it possible to predict income. Deal scoring is done with the help of deals that are linked to contact records. This makes it easy to see the possible lifetime value of an incoming customer. Or, customise deal scoring criteria with data fields or predictive scoring, and stay on top of things with mobile app versions of the software when you're out on the sales tour.
Task management tools allow you to keep track of the responsibilities and actions that make up your customer interactions, as well as to simplify, group, track, and account for them. With this tool, it's no longer a circus act to switch between various CRM, calendar, inbox, and spreadsheet dashboard tabs. Everything is now in one place. This tool makes it easy to build relationships, expand contact, and keep track of prospects without making a mess.
Instantly linking events and meetings to the calendar makes syncing more efficient, and you can also watch a live feed of prospects looking at sales warranties, reading web pages, and clicking on emails. Task flow is made to be flexible, so you can add tasks from your email, workflows, and action lists. Reporting keeps sales staff focused on moving the pipeline forward every day of work. You can also get access to data from the past, like completed tasks, calls that have been answered, and past deals.
With this tool, tasks, lead sharing, and following up with prospects in a certain order are all done automatically. Lead closing and workflow completion is already built in, which means more leads are closed automatically upon completion, reducing manual efforts and saving time. Keep your client relationships strong by putting sales emails and activities on hold and letting multiple-contact registrations do the work for you.
Set up a number of sales emails and follow-up tasks to be sent automatically to each prospect so you don't lose touch. You can enrol a friend right from your email. You can choose from a list of email templates and tasks. The tool makes it easy to add a personal touch to the email sequence by sending each client a message that is just for them. You can also add details to manual email sequences and bulk data coordination with value copy and property update. In-house alerts are set off when someone in your group does something important.
If you are searching for a CRM tool with all these functions incorporated from the word go, look no further than HubSpot to revamp, renovate and upgrade your blogging, landing pages, email, marketing automation, analytics, CTAs and more.