Marketing is a crazy game. The way enterprise technology and software companies need to approach this is to evolve.
In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision-makers on the right channels to increase their sales funnel. The ability to connect with these decision-makers about an important issue, goal or challenge to their business can have a dramatic impact on the success of most any enterprise technology organisation.
So, what’s a technology company to do? To maximise their investment in marketing initiatives, organisations should look for strategies and tools that have the most potential to engage decision-makers by proving that they understand what challenges their target industry faces, that they’re a thought leader and have a unique solution that can provide substantial ROI.
Towards that end, we’ll look at some of the best ways technology companies can do just that. Here are seven key marketing strategies that enterprise tech companies can use to transform how they market themselves.
Video Days
Influencer Marketing
High-Value Content
Live Event Integration
Marketing Automation Tools
Existing Customer Re-Marketing
Interactive Tools & Experiences
Let's smack that bottom line quickly: buyers in the tech industry are smart. They know everything about everything. Their bottom line is to hit the market and come back with the best bang for their buck. Make sure you blow them away with content more valuable than Bitcoin at the beginning of April 2021.