A Comprehensive Guide to Hubspot CMS Website Development

Every modern business must have a website. It's where potential customers go to learn about your products and services, and it's often their first impression of your brand. HubSpot Content Management System (CMS) is an excellent website development platform that provides a suite of tools to create, manage, and optimise your website. This comprehensive guide examines the best practices for website development on the Hubspot CMS platform, enabling you to create engaging websites that contribute to business success.

Covered in this article

Understanding Hubspot CMS
Getting Started with Hubspot CMS
Creating Content on Hubspot CMS
Optimising Your Website for SEO
Integrating Hubspot CMS with Marketing and Sales Tools
Leveraging Hubspot CMS Features for Engaging Website Design
FAQs

Understanding Hubspot CMS

Hubspot CMS is a cloud-based website development platform that offers a variety of features for the design and creation of website content, as well as optimisation for search engines and analytics. It stands out among other website development platforms due to the seamless experience it provides for managing and optimising the entire customer journey. This is made possible by its tight integration with the rest of the Hubspot suite, which makes it a distinguishing feature.

Find out more about understanding HubSpot CMS

Getting Started with Hubspot CMS

When getting started with Hubspot CMS, choosing the right template is crucial. Hubspot CMS provides a range of templates that can be customised to suit your business goals and brand image. When selecting a template, it's important to consider the layout, colour scheme, and overall design aesthetic, as well as the types of content you'll be creating.

Customising your website design is also important to create a unique and engaging website that optimises user experience and lead generation. Hubspot CMS provides a drag-and-drop design editor that makes it easy to customise website designs without needing technical skills.

Hubspot CMS is a powerful platform that provides a lot of flexibility and customisation options. However, this can also be overwhelming for businesses that are new to website development. It's important to start with a clear vision of your website goals and objectives and work with an experienced website developer or agency to ensure you're making the most of the platform.

Find out more about getting started with HubSpot CMS

Enhancing User Experience for the Visually Impaired

In today's digital age, it is essential to prioritise accessibility for all users, including those with visual impairments. When developing a HubSpot CMS website, make sure to incorporate descriptive labels for links, buttons, and other interactive elements. This will enable screen reader users to navigate your site effectively and efficiently. By using clear and concise alternative text (alt text) for images, utilising proper headings and semantic structure, and employing sufficient colour contrast, you can ensure that your website is accessible and user-friendly for the visually impaired. Embracing these inclusive design practices not only fosters a sense of belonging among all users but also expands your website's reach and positively impacts your brand's reputation.

Creating Content on Hubspot CMS

Hubspot CMS provides a range of content creation tools, including landing pages, blog posts, and email templates, that can be used to create engaging website content. By creating high-quality content that supports your business goals, you can attract and retain website visitors and drive conversions.

To create effective content, it's important to follow best practices, such as optimising content for SEO, creating content that's tailored to your audience, using compelling visuals, and including clear calls to action.

Find out more about creating content on HubSpot CMS

Optimising Your Website for SEO

Optimising your website for search engines is crucial to attracting organic traffic and improving search engine rankings. Hubspot CMS provides a range of SEO optimisation tools, such as keyword research, on-page optimisation, and content strategy planning, to help businesses optimise their websites for search engines.

To optimise your website for SEO, it's important to follow best practices such as using relevant keywords, optimising meta descriptions, and creating high-quality content that provides value to your audience. It's also important to ensure that your website is mobile-friendly, as more and more users are accessing the internet on their mobile devices.

Hubspot CMS also provides a range of analytics and reporting tools that enable businesses to track website performance and identify opportunities for improvement. This includes tools such as website traffic analytics, conversion tracking, and user behaviour tracking. By regularly monitoring website performance and making data-driven decisions, businesses can continually improve website performance and drive business growth.

Find out more about SEO on HubSpot CMS

Integrating Hubspot CMS with Marketing and Sales Tools

Integrating HubSpot CMS with other HubSpot tools, such as the Marketing Hub and Sales Hub, can assist businesses in streamlining marketing and sales processes, increasing lead generation, and providing a better customer experience.

HubSpot CMS, for example, offers a variety of integrations that allow businesses to connect their website with other HubSpot tools such as CRM, email marketing, and social media tools. This results in a comprehensive marketing and sales strategy that allows businesses to attract and engage potential customers throughout the customer journey.

A real-world example of integrating HubSpot CMS with marketing and sales tools is creating a social media campaign that promotes a new blog post on your website. By using HubSpot's social media management tools, you can schedule a Facebook post that includes an engaging image, a concise caption, and a trackable link back to the blog post on your website. This trackable link enables you to monitor the number of clicks, shares, and other interactions generated by the post.

Find out more about HubSpot CMS integrations

Leveraging Hubspot CMS Features for Engaging Website Design

Hubspot CMS provides a range of features and tools that enable businesses to create engaging website designs that support business objectives and drive conversions. Some of these features include:

• Drag-and-Drop Design Editor: Hubspot CMS provides a drag-and-drop design editor that makes it easy for businesses to customise website designs without needing technical skills. This enables businesses to create unique and engaging website designs that reflect their brand image and support business objectives.
• Mobile Optimisation: Hubspot CMS provides mobile optimisation features that enable businesses to create mobile-friendly websites that provide an optimal user experience on mobile devices. This is crucial as more and more users are accessing the internet on their mobile devices. Using this feature, you can ensure that you reach your target audience wherever they are.
• Personalisation: Features in Hubspot CMS allow businesses to create personalised website experiences for visitors based on their behaviour and interests. This can assist businesses in increasing engagement and conversions. Personalisation is crucial as it fosters a tailored user experience, making website visitors feel valued and understood. By delivering relevant and customised content, businesses can enhance user engagement, increase customer satisfaction, and ultimately improve conversion rates.
• A/B Testing: Hubspot CMS provides A/B testing features that enable businesses to test different website designs and content variations to identify the most effective approach for driving conversions.

Hubspot CMS is an excellent platform for website development, providing a suite of tools to create, manage, and optimise your website. By following these best practices for website development on the Hubspot CMS platform, businesses can create engaging websites that drive business success. By leveraging the power of Hubspot CMS, businesses can create a website that not only looks great but also supports their business objectives and drives growth. By working with an experienced website developer or agency, businesses can unlock the full potential of the Hubspot CMS platform and achieve their website development goals.

Velocity prides itself in creating optimised, well-curated and Figma-designed websites. Our sites are designed in Figma and are built using WordPress and HubSpot CMS systems.

As a marketing tool, every website is different and the features should be carefully planned to reach your goals. Our team of designers and developers can implement the custom features you need.

FAQs

What is HubSpot CMS?

HubSpot CMS (Content Management System) is a user-friendly, integrated platform designed for marketers and developers to build, manage, and optimise websites. It offers features like drag-and-drop editing, responsive design, SEO tools, and personalisation, all aimed at helping businesses create and maintain high-quality websites that drive customer engagement and conversions.

Is HubSpot a CMS software?

Yes, HubSpot offers CMS software as part of its suite of inbound marketing, sales, and customer service tools. The HubSpot CMS software provides an easy-to-use interface for managing and creating content, optimising websites, and analysing performance.

What is the difference between HubSpot CRM and HubSpot CMS?

HubSpot CRM (Customer Relationship Management) is a free tool designed to help businesses manage their contacts, track interactions, and nurture leads throughout the sales process. In contrast, HubSpot CMS is a content management system used for building and managing websites. While CRM focuses on organising and improving customer relationships, CMS deals with creating and maintaining a user-friendly, optimised online presence.

What is the difference between HubSpot CMS and WordPress?

HubSpot CMS and WordPress are both popular content management systems, but they cater to different user needs. HubSpot CMS is an all-in-one, integrated platform that seamlessly connects with other HubSpot tools, making it ideal for businesses seeking a unified inbound marketing experience. It is known for its ease of use, built-in SEO tools, and personalisation features. On the other hand, WordPress is an open-source platform with a larger developer community, offering extensive customisation through plugins and themes. It is often considered more versatile but may require additional setup and maintenance for users with limited technical expertise.