Is email marketing a priority for your business in 2022? Well, it should be. Your competitors have been doing it for years, and you've got some catching up to do. Let's introduce you to our favourite email distribution systems.
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Each email distribution software out there is built for a purpose, but does it fit your needs and align with your end goal. With that in mind, we've set out to run through a couple of key factors to look for when choosing a distro system and then touch on some of the tools we use to blast out top-notch newsletters, promo emails and campaigns.
Why You Need An Email Distribution System What You Need To Look For In An Email Distribution System Which Email Distribution Systems You Should Look Into
Why You Need An Email Distribution System
Using your old Gmail account or even pinging out mail via Microsoft Outlook has its limitations. They're simply not built for pinging out hundreds or thousands of emails in a single go. In fact, these platforms limit the number of senders a single mail can be sent to. Let's be real for a second, you won't be hammering in a nail with a screwdriver now, would you? So, you need the right tool for the job you want to pull off. You need an email distribution system.
With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
What You Need To Look For In An Email Distribution System
As we've mentioned in the previous section, you need the right tool for the job. But the tool you choose needs to have a baseline of functions that are critical to making it feasible. Here is a list of non-negotiables when it comes to choosing your tool of choice:
Automation: you need to be able to schedule mails in advance, be able to add triggers, and track responses. Marketing automation is simply combining data about customer behavior with personalised journeys and beautiful, on-brand content to deliver the right message at the right time to the right person.
Mobile Responsive Templates: When building an email we tend to forget that a big chunk of users check their emails on their phones. Your tool needs to provide you with email templates that will look fine when viewed on a smartphone.
List Management: The prospective email distribution software needs to allow you to upload your email lists and manage them.
Built-In Spam Testing: Testing your content pre-send helps you proactively catch any material that could trigger spam reports at the desktop, server, and firewall levels.
Reporting: Being able to report on open rate, click-throughs, unsubscribes and bounce rates will help you monitor your efforts and shine a light on where improvement is needed.
Which Email Distribution Systems You Should Look Into?
At Velocity Media, we take research and development very seriously. We are constantly keeping our ears to the ground to find the latest and greatest marketing tools out there. Here is the hard and fast of what we use on a daily basis. Whether you're a fortune 500 enterprise or a freelancer working from a coffee shop, there's a distro system here for you... and on top of it all, all three of these tools make use of marketing automation!
By far the most powerful entry in this list, HubSpot Marketing Hub holds a wealth of B2C marketing automation tools. HubSpot Marketing Hub allows you to use your lead’s behaviour to personalise emails, content, and outreach at scale. From email to SMS, and even internal automation like lead scoring and CRM updates, HubSpot is easy to get accustomed to and can quickly become your team’s marketing automation best friend.
ActiveCampaign is a renowned marketing automation software and was the first to develop the visual automation workflow builder. (You know, the one with the boxes and labels and lines going everywhere — like the one above.) In addition to email, it offers site tracking, lead scoring, attribution, and more.
What's that saying about dynamite and small packages? Well, you can bet your top rand that Mailerlite is exactly that. It allows users to create advanced email marketing campaigns with features like automation, landing pages and surveys. The best part about Mailerlite is the price. Instead of running you around the bush with a flat fee, the pricing scales up with the size of your database. If you're looking for bang-for-your-buck.
Perfect for: small business, solopreneur, freelancer