A Guide To The Different HubSpot Hubs

HubSpot Hubs are systems within the CRM that cater to sales, marketing, and services teams. Almost everyone knows about HubSpot CRM in the business world. Why? In this article, we answer that question by unpacking each HubSpot Hub individually. 

Put simply, it’s one of the most popular and powerful CRM platforms due to its automation and personalisation capabilities.

Covered In This Article:

HubSpot Marketing Hub
HubSpot Sales Hub
HubSpot Service Hub
HubSpot Operations Hub
HubSpot Commerce Hub

HubSpot Marketing Hub

With Marketing Hub, your marketing information and tools are accessible on a single, effective platform. Moreover, you’ll gain all the information you need to deliver a tailored experience that efficiently attracts and converts the correct clients while saving you time.

Additionally, it is a simpler option to launch all your marketing activities. As your business grows, HubSpot marketing Hub matches your level.

Unlike many software that has been pieced together through acquisitions, HubSpot Marketing Hub has been built from the ground up to work with and alongside all the other Hubs on offer.

Here are some reasons why HubSpot Marketing Hub stands out among the rest:

• Firstly, Marketing Hub was designed from scratch as a part of HubSpot’s full CRM platform – to help customers grow better.
• Secondly, you won’t have to juggle many point solutions or waste time piecing together reports using Marketing Hub because all your marketing tools and data are in one location.
• Thirdly, its application is both incredibly simple and extraordinarily powerful.
• Finally, you can easily integrate Marketing Hub with more than 1,090 custom integrations so your marketing team can use all of its preferred tools on a single platform.

Read more about HubSpot Marketing Hub, here.

HubSpot Sales Hub

The HubSpot Sales Hub is a component of HubSpot that allows businesses to manage, communicate and track leads. It helps a business Sales team to interact with clients without spending valuable time and resources inputting data or writing the same email every time.

Sales Hub Enterprise is the best HubSpot has to offer in terms of helping you sell more. It’s a minimum of 10 users, which is why the price looks fairly steep compared to Sales Hub Professional. On a per-seat basis, the difference between them is only around 30% though.

Typical use cases would be larger teams that need a higher degree of portal customisation, more control of user access and permissions, programmable bots, as well as increasing the limits from many of the added features from the Professional Hub. Access to SSO functionality, as well as custom objects, are also common reasons for an upgrade.

Popular features include:

• Email Templates

  Turn your best sales emails into templates you can personalise, optimise, and share with your team.

• Email Tracking

  Know the second a lead opens an email so you can follow up at exactly the right time and close deals faster than ever.

• Document Management & Tracking

  Build a library of helpful sales content, share documents right from Gmail or Outlook, and see which content closes deals.

• Conversation Intelligence
  Automatically capture call details, then unlock coaching opportunities with AI-powered insights.
   
• Call Tracking
  Prioritise your day’s sales calls. Make, record, and automatically log calls in your CRM for maximum efficiency.

HubSpot Service Hub

The HubSpot Service Hub is a robust software package containing all the tools your service team needs to provide seamless, fast, delightful customer service. Connect all of your customer service data and channels on one CRM platform.

Just like all of HubSpot's other software hubs — Marketing, Sales, CMS, and Operations — the Service Hub is integrated directly into the HubSpot CRM, so that every interaction and activity is logged, tracked, and can be analysed across your entire team.

Popular features include:

• Customer Portal

  Empower your customers to gain ownership over their experience with a secure customer portal. Your portal keeps ticket conversations going between customers and reps, so issues are resolved faster.

• Knowledge Base

  Help customers help themselves, and reduce your number of support requests. Convert frequently asked questions into a searchable library of help articles, videos, and documentation.

• Omni-Channel Messaging

  Provide a superior customer experience regardless of the channel. Meet your customers wherever they are by accessing multiple channels in the inbox and seamlessly switching between them.

HubSpot Operations Hub

Operations Hub is the latest member of the HubSpot family. It has huge potential to deliver exceptional process automation and data management functionality but most exciting are the customisable work and chatbot flow actions that open up limitless possibilities. 

Operations Hub, or Ops Hub, is a deceptively simple product. On the face of it there are three key features:

1. Enhanced integrations
2. Data cleansing
3. Programmable automation

But don’t be fooled by the apparent simplicity of the hub, the power that these three features offer not only takes HubSpot’s proposition to a new level but also says a lot about where HubSpot is heading in the future.

Popular features include:

• Data Sync
  Keep your apps and data in sync in an easy, no-code package. Get bidirectional sync, custom field mappings, filtering, and historical syncing so all your teams stay aligned.

• Data Quality Automation
  Eliminate time-consuming data cleanup. Automatically fix date properties, format names, and more with new out-of-the-box automation.

• Data Quality Command Center (BETA)
  Get at-a-glance insights on the health of your HubSpot data in one central place. Identify stale properties, integration bottlenecks, and more, so you can solve problems before they snowball.

Read more about HubSpot Operations Hub, here

HubSpot Commerce Hub

HubSpot Commerce Hub is made to help you get paid faster, make more money, and save time by streamlining the process from chance to revenue. It gives you a set of tools for making money, like payment links, quotes, and invoices, and you can choose your own payment provider.

The tool is especially good for B2B businesses because it has the best checkout experience in its field. Its integration with HubSpot's Smart CRM, which lets you handle subscriptions, customers, and even reports, is one of its best features. The Commerce Hub also has automation features to reduce the amount of work that needs to be done by hand, and it works well with famous financial software like QuickBooks, NetSuite, Xero, and Chargebee.

• Get paid faster with revenue tools such as payment links, quotes and invoices and your choice of payment processor
• Increase your revenue with a best-in-class B2B checkout experience your customers love
• Save time by managing subscriptions and customers on your CRM

Read more about HubSpot Commerce Hub, here