AI Search Grader: A New Era in Brand Awareness and Sentiment Analysis

As the digital landscape continues to evolve, businesses are witnessing a profound shift in how customers seek information. Traditional search engines, once the cornerstone of online research, are increasingly being supplanted by AI-powered tools like ChatGPT. This shift in consumer behaviour has far-reaching implications for marketers, particularly those focused on search engine optimisation (SEO). Enter HubSpot's AI Search Grader—a groundbreaking tool designed to help brands navigate this new frontier and ensure their visibility in the age of AI search.

Covered in this article

The Rise of AI in Search: A Paradigm Shift
Introducing AI Search Grader: Bridging the Gap Between SEO and LMO
How AI Search Grader Transforms Brand Visibility in AI Search
The Importance of AI Search Grader for Marketers
Conclusion: Embrace the Future of Search with AI Search Grader
FAQs

The Rise of AI in Search: A Paradigm Shift

Consumers today demand quick, personalised responses to their queries, leading to a marked increase in the use of AI chatbots. Research shows that the usage of tools like ChatGPT for answering questions has surged by 37%, while traditional search engine usage has declined by 11%. This trend signals a significant change in how brands must approach their digital marketing strategies.

Marketers who have long relied on SEO to drive brand discovery must now adapt to a new discipline: Language Model Optimisation (LMO). As AI tools become the preferred method for finding information, ensuring that a brand is discoverable within these platforms is crucial for maintaining relevance and reaching target audiences.

Introducing AI Search Grader: Bridging the Gap Between SEO and LMO

HubSpot is committed to providing marketers with the tools they need to succeed in an ever-changing digital environment. We've previously empowered marketers with our Website Grader, helping millions optimise their presence on traditional search engines. Today, we continue that legacy with AI Search Grader, the first free tool that enables brands to assess and optimise their visibility within Large Language Models (LLMs) and AI search engines.

Nicholas Holland, VP of Product and GM of Marketing Hub at HubSpot, aptly summarises the changing landscape: "What marketers have been doing for years to attract customers won’t be as effective in the future. People just aren’t using traditional search like they used to. As the tides are turning toward AI search, we want to help marketers stand out and get discovered in this new environment. That’s exactly what AI Search Grader will give marketers – a new, free way to connect with their customers in the AI era."

How AI Search Grader Transforms Brand Visibility in AI Search

Currently, marketers must manually test how their brands appear in AI search results. This involves visiting different AI platforms, crafting specialised prompts, and aggregating responses to gauge brand presence. This process is not only time-consuming but also provides limited insights, making it difficult to take actionable steps to improve visibility.

AI Search Grader simplifies this process by automating the complex task of prompt engineering and providing contextualised insights into a brand’s performance across AI search platforms. This tool is designed to make LMO accessible to all marketers, regardless of their level of AI expertise.

Key Features of AI Search Grader

AI Search Grader provides a comprehensive analysis of how a brand performs in AI search environments. The tool includes four main components:

1. Overall Grade: A summarised score that reflects the brand’s overall visibility in AI search results.
2. Brand Sentiment Score: An analysis of how positively or negatively the brand is perceived based on AI-generated content.
3. Share of Voice Score: A metric that measures the brand's prominence relative to competitors within AI search results.
4. Personalised Analysis: Actionable insights tailored to the brand’s specific strengths and areas for improvement.

These features enable marketers to not only understand how their brand is currently perceived but also to identify key opportunities for enhancing their AI search presence.

The Importance of AI Search Grader for Marketers

Understanding and optimising for AI search engines is no longer optional—it’s essential. As more consumers turn to AI-driven platforms like GPT-4o and Perplexity, brands that do not adapt risk losing visibility and, consequently, potential customers. AI Search Grader empowers marketers to stay ahead of the curve by providing a clear picture of how their brand is performing in this new search landscape.

The tool is free to use, allowing marketers to assess their brands as well as analyse competitors within their industry. This capability offers invaluable insights that can inform strategic decisions and drive growth.

Maximising Your AI Search Performance

Leveraging AI Search Grader is the first step toward mastering LMO. By regularly analysing brand performance, marketers can fine-tune their strategies, increase brand sentiment, and amplify their share of voice. The detailed insights provided by AI Search Grader can help brands identify areas for improvement and capitalise on opportunities to enhance their online presence.

Conclusion: Embrace the Future of Search with AI Search Grader

As AI continues to reshape the digital landscape, brands must evolve to maintain their relevance. HubSpot’s AI Search Grader provides the tools needed to navigate this new environment, ensuring that brands remain visible and competitive in the age of AI search. By embracing this technology, marketers can connect with their customers in more meaningful ways and drive sustained growth.

Start your journey with AI Search Grader today and see how your brand measures up in the AI-powered search world. Stay ahead of the curve, optimise your language models, and ensure that your brand continues to shine in the evolving digital landscape.

For more information on how to enhance your brand's AI search performance, visit HubSpot's AI Search Grader.

FAQs About HubSpot's AI Search Grader

1. What is AI Search Grader?

AI Search Grader is a free tool developed by HubSpot to help brands analyse and optimise their visibility in AI search engines like ChatGPT and GPT-4o.

2. How does AI Search Grader differ from traditional SEO tools?

Unlike traditional SEO tools that focus on search engines like Google, AI Search Grader specifically analyses how brands appear in AI-powered search engines, providing insights into brand sentiment, share of voice, and overall visibility.

3. What are the key features of AI Search Grader?

AI Search Grader offers an overall grade, brand sentiment score, share of voice score, and personalised analysis to help brands optimise their presence in AI search results.

4. Is AI Search Grader free to use?

Yes, AI Search Grader is completely free and available globally in English for any marketer to use.

5. Which AI search engines does AI Search Grader currently analyse?

As of now, AI Search Grader analyses results from GPT-4o, with plans to incorporate additional AI search platforms in the near future.

6. Who should use AI Search Grader?

AI Search Grader is designed for marketers, SEO experts, entrepreneurs, and anyone interested in improving their brand’s visibility and performance in AI search engines.

7. How often can I use AI Search Grader?

You can use AI Search Grader as many times as you like to analyse your own brand or compare your performance against competitors in your industry.

8. Why is it important to optimise for AI search engines?

As more users turn to AI search engines for information, brands must ensure their visibility in these platforms to engage effectively with their target audience and stay competitive in the digital landscape.

9. How can AI Search Grader help improve my marketing strategy?

AI Search Grader provides actionable insights that allow you to identify areas for improvement, enhance brand sentiment, and increase your share of voice in AI search results, ultimately boosting your marketing effectiveness.