Attracting and retaining students requires more than traditional marketing efforts. Higher Education Partners (HEP) Africa, in collaboration with Velocity and HubSpot, has developed a comprehensive strategy to enhance student enrollment and engagement through innovative use of HubSpot's CMS membership functionality. This article delves into the key aspects of this approach, offering valuable insights for higher education institutions looking to optimise their processes and improve student experiences.
The Role of Velocity
Use Cases for Higher Education
Conclusion
FAQs
Velocity, a HubSpot Diamond Partner, is a hybrid advisory, technology, and revenue operations company. With a focus on optimising the entire customer lifecycle, Velocity brings extensive expertise in implementation, inbound marketing, process review, ABM initiatives, content development, and lead generation. Their collaboration with HEP Africa aims to redesign partner websites and implement inbound marketing strategies that attract the right candidates organically, thereby reducing reliance on paid media.
Website Redesign and Optimisation:
Marketing Hub Implementation:
HubSpot’s CMS Membership functionality, part of the CMS Hub Enterprise License, offers a robust solution for creating secure, personalised login portals for users. Key features include:
Student Application Portals:
University Partner Portals:
Alumni Portals:
Higher education institutions looking to enhance student enrollment and engagement should consider the following steps:
Higher Education Partners Africa's collaboration with Velocity and HubSpot offers a transformative approach to enhancing student enrollment and engagement. By leveraging HubSpot's CMS membership functionality, institutions can create a personalised, efficient, and scalable experience for students, partners, and alumni.
This comprehensive solution not only improves operational efficiency but also ensures that students receive continuous value throughout their educational journey. For higher education institutions looking to stay ahead in a competitive landscape, adopting such innovative strategies is essential.
The primary goal is to enhance student enrollment and engagement by creating secure, personalised login portals that deliver tailored content and streamline the application process.
Velocity, a HubSpot Platinum Partner, provides expertise in inbound marketing, implementation, process review, and lead generation. They collaborate with HEP Africa to redesign partner websites and develop inbound marketing strategies.
Benefits include enhanced user experience through personalised content delivery, improved data utilisation with real-time updates, operational efficiency with streamlined processes, targeted marketing campaigns, and scalability to accommodate growing user bases.
The solutions include website redesign and optimisation focused on user experience and lead capture, and the implementation of HubSpot’s Marketing Hub.
The student application portal provides a secure, login-based platform where prospective students can complete a multi-step application process, including submitting personal information, education history, required documents, and paying application fees.
HubSpot enhances user engagement by delivering personalised content based on user profiles and activities, ensuring that users receive relevant information and resources through a seamless navigation experience.
Use cases include student application portals, university partner portals for managing leads and enrollment processes, and alumni portals for accessing exclusive content, events, and networking opportunities.
Institutions should begin with scoping processes and user journeys, defining design requirements, setting up CMS memberships, and identifying integration needs such as payment gateways, SIS, and ERP.
Implementing feedback loops and maintaining adaptability to ensure that the solutions remain effective and relevant, continuously improving the student enrollment and engagement process.