What Is HubSpot Marketing Hub?

There is one constant demand pushing businesses forward: leveraging fresh opportunities for growth and improvement with operational efficiencies and revenue generation. The desire to improve marketing and sales drives, as well as capturing new market share, is second nature to these entities.

HubSpot Marketing Hub, part of HubSpot’s CRM software platform, enables you to do just that. The tools and features it offers are designed to entice, engross and enchant customers, inviting potential clients to become patrons, and users to carry on harnessing its services. Marketing Hub is the ideal HQ for all your customer service, sales and marketing teams to collaborate and triumph.

Covered In This Article:

List Segmentation
Free CRM
Automated Workflows
Blogs, Web Pages And Landing Pages
Social Media Management And Integration
Email Analytics
A/B Testing
Paid Ad Tracking
Reporting Dashboards

Features Of HubSpot Marketing Hub

List Segmentation

Giving you the power to segment clients and potential leads into clusters with shared qualities, list segmentation is entirely based on your criteria. Then, you can personalise and select the targets of your marketing campaign in order to fulfil their exact requirements and strengthen their customer experience (CX). This feature lets hub users generate groups, adding contacts based on specific factors that include form fills, last activity, interaction numbers, email interactions, lead score and page views.

Also, your marketing and sales campaigns – reporting, workflow sequencing and email sending – help you funnel segmented lists that you group individuals into. And let’s not overlook your ability to further segment your list into an active and static contact list in the databank, based on your saved criteria.

Active lists are set up to add and subtract contacts automatically, acting on your criteria, and are registered in appropriate work sets. An example is segmenting records based on properties that change frequently over time, such as HubSpot score. Static lists are a set of contacts that fulfil certain criteria of a precise point in time, such as manually grouping records that may not have a shared list criterion. They don’t update automatically and records must be manually added and removed from static lists.

Free CRM

The free HubSpot CRM tool is the drawcard that lets users store customer data and interact with them, both by tracking their behaviour. The Marketing Hub and CRM talk to each other, and the conversation informs your choices regarding customers, as the software aligns prospects and leads by measuring, tracking and updating client profiling.

This lets the hub register customer engagement metrics across the customer journey. A prime example is an ability to keep tabs on contact info throughout diverse HubSpot objects and enter this data as properties in the HubSpot object records. We’re talking about tickets, deals, organisations, contacts and more.

Automated Workflows

This feature streamlines the lead and CX, automating, simplifying and targeting everyday actions. Automated workflows process the directing of leads to sales, posting internal and external notices, property filing and email sending, automatically. All this is performed according to the guidelines which trigger the required action. Workflows integrate with software such as LinkedIn and Zoom to let your team know about new leads and conversions in real time.

Blogs, Web Pages and Landing Pages

Landing pages set the tone for CX marketing as they are the first thing people see when first encountering your products. An alluring page whets users’ appetites, encouraging them in the uptake of your service or product. HubSpot Marketing Hub lets you design your template or opt for the ones already in place just by using the editor to drag and drop elements, as well as insert images or text.

That’s in addition to bolstering conversion rates and customer engagement by

• Creating a gorgeous conversion-ready landing page.
• Crafting web pages to tell prospects about the services you offer.
• Making blogs which address FAQs, imminent events and product info.
• Adding calls to action (CTAs) which guide visitors to the next action point.

Social Media Management and Integration

You can incorporate HubSpot Marketing Hub with social apps (Facebook, Twitter and Instagram, etc.) to enable customers to unite their accounts onto a single platform. By doing so, you can edit, schedule, track and publish activities on your posts immediately.

It’s an accepted fact that marketing your business on social media means more exposure which means more revenue. It’s also a treasure trove of information about what content people want and the best time to post it.

Email Analytics

The email analytics option in HubSpot Marketing Hub lets consumers analyse open and bounce rates, unsubscribes, and click-through rates over time figures. You can also send personalised bulk emails with features like images, CTAs, links and tokens. With no need to code, Email Analytics allows you to power an email strategy with an intuitive feature containing a drag-and-drop function.

There’s no question that Email Analytics’ ability to help you unpack general emails and specific customer reactions to an email is a major ace in the hole. You’re empowered to get an impression of your email effectiveness regarding the subject matter your customers and leads engage with, as well as the time and periods in the week receiving the most engagement, plus a look at which workflow the email falls into. The importance of all of these tools cannot be overstated.

A/B Testing

The A/B testing tool lets you trial and quantify the success of customer interactions with your different marketing tools: personalisation levels, smart content, subject lines, language styles and tone, number of links, visual features, layouts and email content. These, in turn, let you determine which content to best personalise for your audience to achieve maximum effect.

Paid Ad Tracking

This tracking device paves the way to analyse and measure how well your ad campaign is doing on Instagram, Facebook and Twitter, among others. The paid ad tracking feature of HubSpot Marketing Hub makes the daily evaluation of attribution, maintenance and performance metrics a breeze. And you can connect ad engagement to your CRM contact records as well.

Reporting Dashboards

It’s widely recognised that reporting is the fuel that keeps marketing strategies ablaze. In particular, keeping abreast of customer interactions with your marketing strategy is all in a day’s work. The Marketing Hub provides the means to track users’ engagement with your marketing content. Serving you fresh helpings of tracking facilities: the finer details of the quality and quantity of your website traffic, updates on contacts throughout your workflow phases, insights into significant report trends and your customers’ lifecycles.

Information about your clients and prospects is prominently displayed on your dashboard and gives you an inclusive way to leverage the statistics to measure results, make enlightened decisions and compile reports. The data can be made private to restrict access, revised to fit specified selections or dates, and/or emailed to users.