Boost Student Enrollment with HubSpot

Attracting and retaining students requires more than traditional marketing efforts. Higher Education Partners (HEP) Africa, in collaboration with Velocity and HubSpot, has developed a comprehensive strategy to enhance student enrollment and engagement through innovative use of HubSpot's CMS membership functionality. This article delves into the key aspects of this approach, offering valuable insights for higher education institutions looking to optimise their processes and improve student experiences.

Covered in this article

The Role of Velocity
Use Cases for Higher Education
Conclusion
FAQs

The Role of Velocity

Velocity, a HubSpot Diamond Partner, is a hybrid advisory, technology, and revenue operations company. With a focus on optimising the entire customer lifecycle, Velocity brings extensive expertise in implementation, inbound marketing, process review, ABM initiatives, content development, and lead generation. Their collaboration with HEP Africa aims to redesign partner websites and implement inbound marketing strategies that attract the right candidates organically, thereby reducing reliance on paid media.

Solutions Implemented

1. Website Redesign and Optimisation:

   • User Experience and Lead Capture: The primary focus of the redesign is to enhance user experience and lead capture, ultimately improving engagement and conversion rates.
   • Course-Specific Inbound Marketing Strategies: Tailored strategies were developed for each university partner to attract the right candidates organically, improving cost efficiency.

2. Marketing Hub Implementation:

   • Segmented Marketing Strategies: HubSpot’s Marketing Hub was implemented to leverage Business Units for segmented marketing strategies, enabling efficient resource utilisation.
   
   

Leveraging HubSpot's CMS Membership Functionality

HubSpot’s CMS Membership functionality, part of the CMS Hub Enterprise License, offers a robust solution for creating secure, personalised login portals for users. Key features include:

• Personalised Content Delivery: Tailored content delivery based on user membership lists, improving engagement and satisfaction.
• Dynamic Pages: Content adapts based on user profiles and activities, providing a seamless user experience.
• User Management: Secure handling of user registration, password resets, and data management within the HubSpot CMS.

Advantages of Using HubSpot CMS Membership Functionality

• Enhanced User Experience: Personalised content and seamless navigation make it easy for users to access relevant information and resources.
• Improved Data Utilisation: Centralised data from HubSpot CRM allows for personalised information delivery and real-time updates.
• Operational Efficiency: Streamlined processes for managing user data, content delivery, and access control from a single platform.
• Targeted Marketing: Use of membership data to create targeted marketing campaigns and re-engagement strategies.
• Scalability: Easily scalable to accommodate growing user bases without compromising performance.

Use Cases for Higher Education

1. Student Application Portals:

   • Prospective students can track application progress, submit documents, and receive updates through a secure, login-based portal.
   • The multi-step application process includes submitting personal information, education history, required documents, paying application fees, and scheduling interviews.

2. University Partner Portals:

   • University partners can log in to manage leads, access reports, and oversee enrollment processes.

3. Alumni Portals:

   • Alumni can access exclusive content, events, and networking opportunities.

Next Steps for Higher Education Institutions

Higher education institutions looking to enhance student enrollment and engagement should consider the following steps:

• Scoping: Define processes and user journeys, design requirements, and set up CMS memberships.
• Integration: Identify required custom objects, properties, and integration needs (e.g., payment gateway, SIS, ERP).
• Continuous Improvement: Implement feedback loops and adaptability to ensure continuous improvement.

Conclusion

Higher Education Partners Africa's collaboration with Velocity and HubSpot offers a transformative approach to enhancing student enrollment and engagement. By leveraging HubSpot's CMS membership functionality, institutions can create a personalised, efficient, and scalable experience for students, partners, and alumni.

This comprehensive solution not only improves operational efficiency but also ensures that students receive continuous value throughout their educational journey. For higher education institutions looking to stay ahead in a competitive landscape, adopting such innovative strategies is essential.

FAQs: Boost Student Enrollment with HubSpot: The Ultimate Higher Ed Solution!

1. What is the primary goal of using HubSpot’s CMS membership functionality for higher education institutions?

The primary goal is to enhance student enrollment and engagement by creating secure, personalised login portals that deliver tailored content and streamline the application process.

2. How does Velocity contribute to this initiative?

Velocity, a HubSpot Platinum Partner, provides expertise in inbound marketing, implementation, process review, and lead generation. They collaborate with HEP Africa to redesign partner websites and develop inbound marketing strategies.

3. What are the main benefits of using HubSpot’s CMS Membership functionality?

Benefits include enhanced user experience through personalised content delivery, improved data utilisation with real-time updates, operational efficiency with streamlined processes, targeted marketing campaigns, and scalability to accommodate growing user bases.

4. What specific solutions have been implemented for HEP Africa?

The solutions include website redesign and optimisation focused on user experience and lead capture, and the implementation of HubSpot’s Marketing Hub.

5. How does the student application portal work?

The student application portal provides a secure, login-based platform where prospective students can complete a multi-step application process, including submitting personal information, education history, required documents, and paying application fees.

6. How does HubSpot enhance user engagement?

HubSpot enhances user engagement by delivering personalised content based on user profiles and activities, ensuring that users receive relevant information and resources through a seamless navigation experience.

7. What are some use cases for HubSpot’s CMS Membership functionality in higher education?

Use cases include student application portals, university partner portals for managing leads and enrollment processes, and alumni portals for accessing exclusive content, events, and networking opportunities.

8. How can higher education institutions get started with implementing these solutions?

Institutions should begin with scoping processes and user journeys, defining design requirements, setting up CMS memberships, and identifying integration needs such as payment gateways, SIS, and ERP.

9. What continuous improvement strategies are recommended?

Implementing feedback loops and maintaining adaptability to ensure that the solutions remain effective and relevant, continuously improving the student enrollment and engagement process.