Case Study: Boosting Lead Generation in Education With HubSpot

Tekman Education, a Barcelona-based Spanish company, is well-known for its innovative, effective, and adaptable educational programmes. As the company extended its global operations, it faced the difficulty of controlling its rapid growth while also increasing its visibility. HubSpot's CRM platform provided a solution to these problems.

Covered in this Case Study

The Challenge
The Solution
The Results
Successful Partnership with HubSpot

The Challenge: Managing Rapid Expansion and Enhancing Visibility

With the success of Tekman Education's programmes for teachers and students in Spain and Latin America, the company experienced significant growth and expanded to other countries. This growth necessitated a robust customer relationship management system to track and measure marketing campaign results and improve sales and lead follow-up. Tekman Education initially tried Capsule CRM and Zoho, but both solutions became obsolete as their growth accelerated.

The Solution: HubSpot CRM Platform

Tekman Education needed a CRM that was powerful, intuitive, and could bring all their tools and information together in one place. After a thorough analysis and a recommendation from an agency, Tekman Education chose HubSpot for its powerful CRM and tools, process automation, increasing number of integrations, user-friendly interface, and competitive price.

The Results: Skyrocketing Lead Generation

The implementation of HubSpot led to a significant increase in Tekman Education's lead generation. The platform's intuitive nature allowed the company to implement and target inbound campaigns efficiently, something they hadn't been able to achieve with their previous CRM systems.

HubSpot's Marketing Hub tools played a crucial role in this success. Tekman Education used email marketing, marketing automation, landing pages, calls to action (CTAs), forms, and social media management to promote their educational programs and attract potential customers.

The company's use of these tools resulted in a 400% increase in new lead acquisition. This was a game-changer for Tekman Education, as it allowed them to reach a wider audience and convert more leads into customers.

In addition to boosting lead generation, HubSpot's CRM Suite helped Tekman Education increase internal visibility, track contacts and deals, and align their marketing, sales, and service teams. This alignment led to better connections with all their contacts and offered them a unique customer experience.

A Successful Partnership with HubSpot

HubSpot has been instrumental in helping Tekman Education navigate the challenges of rapid growth and expansion. The platform has proven to be a valuable tool for the company, enabling it to boost lead generation, manage its operations efficiently, and enhance its visibility. Today, Tekman Education continues to leverage HubSpot's powerful tools to reach its goals and deliver a better educational experience to students and teachers worldwide.