Case Study: Enhancing Lead Generation and Sales Processes With HubSpot

New Breed Marketing, a marketing agency specialising in traditional branding, websites, and creative marketing projects, faced the challenge of proving the long-term ROI of its services. The company was taking on diverse projects, from 3D graphics and video shoots to radio production. However, this project-based work made it difficult to forecast their business model and justify the long-term ROI of their services. The solution to this challenge came in the form of HubSpot's CRM platform.

Covered in this case study

The Challenge
The Solution
The Results
Additional Benefits
A Successful Partnership with HubSpot

The Challenge: Proving Long-Term ROI and Managing Diverse Projects

New Breed Marketing was bringing in about 400 leads a month through an online form and processed every one of those leads by hand, which was very time-consuming. Moreover, the sales team was getting bogged down in manually logging outbound sales calls. The manual note-taking process was hindering the sales team from reaching their goals.

The Solution: HubSpot CRM Platform

New Breed Marketing chose HubSpot for its  powerful CRM and tools, process automation, increasing number of integrations, user-friendly interface, and competitive price. By using this integrated, all-in-one inbound marketing platform, it was possible to keep all of a client’s online marketing tools exchanging information in one central place. This positioned New Breed to better manage a client’s entire online marketing strategy - resulting in their value proposition making a significantly greater impact on its clients. New Breed now have the tools to execute a full-funnel marketing strategy - driving and nurturing leads towards greater conversions. 

The Results: Enhanced Lead Generation and Sales Processes

With HubSpot, New Breed Marketing was able to scale from processing 400 leads a month to processing thousands. This was a significant time-saving achievement for the company. The automation also allowed the New Breed team to enrol leads in workflows that were more personalised to those leads’ specific needs and interests, leading to a significant increase in click-through rates, growing from 10% to 20%.

Sales Hub was a game-changer for the sales team. They were able to make calls via the Sales Hub portal, so every call was logged, and call recordings were automatically attached to the contact record. This meant less manual note-taking for the sales team and more accountability. The sales team was able to make more calls without the need for an expensive phone system, saving them a significant amount of time.

Additional Benefits: Unified Marketing and Design Teams

HubSpot’s CMS Hub release has taken the all-in-one offering to a new level, easing the tension between technical designers and marketers. Marketers finally have control. New Breed’s Interactive Director, Chris Mathieu, has witnessed tension between developers (who build websites) and marketers (who execute marketing strategy) in his nine years with the firm. 

Using HubSpot CMS Hub has not only removed the tension between marketers and designers but has actually enabled designers to work towards marketing goals. Building a site from scratch with a marketing strategy and integrated tools in mind has completely revolutionised the way New Breed’s designers approach designing a website.

Conclusion: A Successful Partnership with HubSpot

Thanks to the efficiencies gained through workflows and integrations, New Breed Marketing has been able to develop its workforce with the help of HubSpot CRM. The platform has proven to be a valuable tool for the company, enabling it to save time, increase efficiency, and manage its rapidly growing database of leads. Today, New Breed Marketing continues to leverage HubSpot's powerful tools to meet its goals and deliver better service to its clients.