Enhancing Your Website's Technical SEO with HubSpot CMS

Search engine optimisation (SEO) is critical for business growth in today's digital landscape. It is the method by which potential leads and customers discover your web presence on their own. Achieving a high ranking on Google's first page is difficult, but it is doable with a solid SEO plan that includes components such as responsiveness, technical SEO, user intent, content marketing, schema markup, and user experience. This article takes a look at enhancing technical SEO through HubSpot CMS Hub.

Covered in this article

Optimising Your Site for Crawling and Indexing
Website Speed: A Key Ranking Factor
Security: A Necessity but Not a Direct SEO Booster
Managing SEO Meta Tags with HubSpot
HubSpot's Distinct Technical SEO Features

Optimising Your Site for Crawling and Indexing

Effective SEO starts with ensuring your website is easily crawlable and indexable by search engines. This involves streamlining the structure of your site so that search engine bots can navigate and understand it without any hindrances.

Key elements include optimising your site's speed, ensuring a logical and clean site architecture, using sitemaps effectively, and making use of robots.txt files to guide search engines on what to crawl. By focusing on these aspects, you enhance your website's visibility and improve its chances of being ranked favourably by search engines.

Website Speed:  A Key Ranking Factor

Website speed is not just about providing a better user experience; it's a critical factor in search engine rankings. A fast-loading website is favoured by search engines as it indicates a positive user experience. Techniques to improve site speed include image optimisation, reducing server response time, minifying CSS, JavaScript, and HTML, and leveraging browser caching.

Faster websites not only rank higher in search results but also keep users engaged, reducing bounce rates and encouraging longer visit durations.

Security: A Necessity but not a Direct SEO Booster

While having a secure website (HTTPS) is no longer a unique advantage in SEO, it remains a fundamental necessity. It ensures the safety of your website visitors, especially where sensitive information is exchanged. Implementing SSL (Secure Sockets Layer) certificates is crucial for encrypting data transmitted between your server and your visitors.

Although it may not directly boost your SEO rankings, it builds trust with your audience and can indirectly influence your site's performance by ensuring users feel safe while browsing your site.

Managing SEO Meta Tags with HubSpot

Meta tags are snippets of text that describe a page's content and are crucial for SEO. They help search engines understand what your webpage is about and how to display it in search results. HubSpot's CMS allows for easy management of these meta tags, including titles and meta descriptions.

By optimising these tags, you can improve your website's search visibility and click-through rates. HubSpot simplifies the process of updating these tags across your site, ensuring consistency and relevance in how your pages are represented in search results.

HubSpot's Distinct Technical SEO Features

1. Separation of Content, Technique, and Styling: HubSpot CMS Hub distinctively separates JavaScript from CSS, using HTML5 for enhanced security, browser support, and mobile optimisation.
2. Editable Robots.txt File: This feature allows you to control the content crawlable by search engines, a crucial aspect of website indexing.
3. Avoiding Duplicate Content: HubSpot CMS Hub enables the editing of canonical URL tags to manage duplicate content, which is vital for maintaining search engine rankings.
4. Dynamic XML Sitemap Generation: HubSpot CMS Hub automatically creates and updates sitemaps for various content types, ensuring a well-organised site structure.
5. SEO-Optimised Templates: These templates facilitate content creation optimised for search, significantly aiding in SEO efforts.
6. Meta Tags for Specific Languages: This feature is essential for sites operating in multiple languages, allowing for content organisation and publication in language-specific URLs.
7. Automatic 301 Redirects: To maintain site authority and user experience, HubSpot CMS Hub automatically sets up 301 redirects for changed URLs.

Finally, a complete SEO plan is critical to the success of your website. The built-in technical SEO features of HubSpot CMS Hub, such as speed optimisation, security precautions, and efficient content management, provide you with the tools you need to boost your website's exposure, improve user experience, generate more leads, and expand your business.

Ready to boost your website's SEO and use HubSpot CMS fully? Contact Velocity now! Our professionals use HubSpot's sophisticated capabilities to increase traffic, leads, and online presence. Velocity will help you optimise your HubSpot setup or learn it. Don't allow technical SEO complexity to stop you. Contact Velocity now to boost your business!