Google's Game-Changing Personalised Search: What You Need to Know

Google has recently revolutionised the way we search online, rolling out a series of personalised search features designed to tailor the search experience to individual user preferences. This blog post will delve into the details of these updates, exploring how they enhance your online searching experience.

Covered in this article

The Power of the Follow Button
Personalised Site Rankings
Enhanced Perspectives in Search
Implications for Users and Marketers
Embracing the Future of Search

The Power of the Follow Button

Tailored Updates at Your Fingertips

Google’s introduction of the "Follow" button in search results is a standout feature. This tool allows you to subscribe to specific topics that interest you. Once you follow a topic, Google keeps you informed by showing content related to that topic in your search results and Google App notifications. This feature transforms the way you interact with information, keeping you updated on subjects you care about most.

How It Works

When you conduct a search and come across the “Follow” button, clicking it subscribes you to that topic. Google will then update you on this topic through your home feed and when you revisit the search. It’s important to note that this feature is initially available in the US English search results within the Google App and mobile search results.

Personalised Site Rankings

Your Favourite Sites, Prioritised

Google's new ranking feature is another game-changer. It prioritises websites you frequently visit, showing them more often in your search results. This personalisation is based on your long-term browsing history and doesn't require you to follow a specific topic or query. This means that the content from sites you trust and visit often will be more readily accessible, making your search experience more efficient and tailored to your preferences.

Understanding the Impact

This feature is a subtle yet powerful way Google uses your browsing history to customise your search experience. If you're frequently visiting a particular site, Google recognises this and adjusts your search results accordingly, making them more relevant to your interests and online behaviour.

Enhanced Perspectives in Search

A Broader View of the World

The updated Perspectives feature in Google Search aims to broaden your horizons. It now includes content from social media platforms, discussion forums, blog posts, and other communities. This means you're not just getting information from traditional websites but a diverse range of sources, offering a more comprehensive view of any given topic.

Creators in the Spotlight

In addition to showcasing a variety of perspectives, Google is placing a greater emphasis on the creators behind the content. Search results will now include detailed information about content creators, such as their social media accounts and follower counts. This feature not only adds credibility to the information but also helps you connect with influential voices in various fields.

Implications for Users and Marketers

A More Engaging Search Experience

For users, these updates mean a more engaging and customised search experience. You're now in control of what you see in your search results, tailoring them to your interests and browsing habits. The addition of diverse perspectives also enriches your understanding of different topics, providing a well-rounded view.

New Opportunities for Marketers

Marketers need to take note of these changes, as they present new opportunities and challenges. With the Follow button, there’s a chance to become a go-to source for information on specific topics. The personalised site rankings mean that building a loyal audience can lead to higher visibility in search results. Finally, the emphasis on diverse perspectives and creator details offers a chance to showcase expertise and build a stronger online presence.

Conclusion: Embracing the Future of Search

Google's new personalised search experience marks a significant shift in how we interact with information online. The Follow button, personalised site rankings, and enhanced Perspectives feature collectively create a more customised, efficient, and comprehensive search experience. For users, this means search results that align more closely with individual preferences and interests. For marketers, these changes open up new avenues for reaching and engaging with audiences.

In conclusion, Google's latest updates are more than just new features; they represent a new era in search—one that's more personalised, diverse, and connected than ever before. Embracing these changes will be key to maximising your online experience, whether you're searching for information or looking to be found.