Maximising Your Analytics: Insights from a Velocity Expert

It is more important than ever before to make effective use of the ever increasing amount of data generated by businesses in order to drive success. However, the challenge for many different types of organisations is not in gathering data; rather, it is in making sense of the data and putting it to good use.

Covered in this article

Start with the right questions
Employ the right tools
Your data should be cleaned up and organised
Visualise your data
Collaborate with one another and discuss your observations
Invest in a good CRM
Partner with Velocity

We sat down with a Velocity expert to gain some insights and tips in order to help you get the most out of your analytics. We hope this will be of assistance to you. This is what our investigation yielded:

Start with the right questions

Before delving into the data, it is essential to have a crystal-clear idea of the goals you are aiming to accomplish with this endeavour. Ask yourself what kinds of questions you want answers to and what kinds of choices you want to make. Your analysis will benefit from this, and you can rest assured that you will be concentrating on the most relevant metrics.

Employ the right tools

There is a wide variety of analytics software available, and selecting the appropriate tool can make a significant impact on how effectively you are able to analyse the data you have. When choosing a tool, it is important to take into account a variety of factors, including the size of the data, the set you are working with, the type of data you are working with, and your budget.

Your data should be cleaned up and organised

Before beginning your analysis, it is vital to spend some time cleaning and organising the data you will be using; this is because data can often be messy and unorganised. This will not only make it simpler to work with, but it will also ensure that the decisions you make are based on accurate and reliable data.

Visualise your data

The ability to understand and communicate insights through the use of data visualisation can be a powerful tool. Search for tools that will enable you to create interactive dashboards, graphs, and charts that will make it simple for you to investigate and comprehend the data you have and the insights it can provide.

Collaborate with one another and discuss your observations

Data analysis is typically a group endeavour; therefore, it is essential to collaborate with others and communicate your findings to those around you. Find tools that give you the ability to share and collaborate on your analyses, and give some thought to the possibility of using data visualisation to communicate your findings to a more extensive audience.

Invest in a good CRM

In the competitive and fast-paced world of business that exists today, it is essential to have an effective customer relationship management (CRM) system. A CRM system allows you to manage interactions with your customers, keep track of sales and marketing efforts, and analyse customer data in order to make educated business decisions.

When it comes to choosing a CRM for your business, there are many options available. But, one solution that stands out is HubSpot CRM.

1. Simple in Operation: Even users who have limited to no prior experience with customer relationship management (CRM) software will find it simple to operate HubSpot CRM. It has a straightforward graphical user interface and effortless navigation, which makes it simple to get up and running in a short amount of time.
2. Compatible and Seamless Integration with Other HubSpot Tools: The HubSpot CRM is one of the many marketing, sales, and customer service tools that are included in the HubSpot suite. This indicates that it integrates without any complications with other HubSpot tools, such as the HubSpot marketing platform, the HubSpot sales platform, and the HubSpot service platform. Because of this integration, managing all of your interactions with customers in a single location will be much simpler for you.
3. Offers Insightful Analytical Perspectives: You will have access to in-depth analytics and insights into your customer data through the use of HubSpot CRM. This enables you to monitor the efficacy of your marketing and sales initiatives and to arrive at well-informed conclusions regarding how to provide the highest possible level of service to your clientele.
4. Enhances Your Relationships With Your Customers: You'll be able to cultivate deeper, more meaningful connections with your clientele by managing all of your interactions with them in a single location thanks to HubSpot CRM's user-friendly interface. It is possible to use it to store data on customers, track interactions with customers, and manage communications with customers, all of which can lead to an increase in customer satisfaction and loyalty.

Partner with Velocity

To provide our customers with the very best relationship management software available on the market today, Velocity has formed partnerships with CRM companies that are leaders in their respective industries.

Our partnered offerings provide the power behind a wide variety of solutions, messaging channels, and tools for enhancing customer retention and engagement as well as authentication, security, and support.

Velocity is a proud HubSpot Platinum Partner. This means that we have achieved a top level of certification from HubSpot, a leading provider of inbound marketing, sales, and customer service software. To become a HubSpot Platinum Partner, a company must demonstrate a deep understanding of the HubSpot platform and a commitment to delivering exceptional results for its clients.

With this in mind, you can get the most out of your analytics and drive better decision-making for your company by asking the right questions, using the right tools, cleaning and organising your data, visualising your data, and collaborating with others and sharing your insights. If you follow these suggestions, you will be well on your way to realising the full potential of the data you have.