Powering B2C Marketing Automation With Top Software Tools
B2C marketers are hard to find and are few and far between. But there is a solution to all of this. B2C Marketing automation gives you the power to know that your customers will receive personalised emails without you having to grind down and do the work. Yup, it's possible and we will not only tell you how to do it, but which tools to use.
Before we dive into the nitty-gritty of it all, let's break the ice. Did you know that personalised – also known as segmented – email campaigns can drive a +700% increase in revenue?
But that's not where automation ends, the sky's the limit! From personalised SMS reminders and cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation can knock it all out of the park. It's all about saving time, money, and resources.
Let's go back to the ground level and cover the basics. Marketing automation refers to any marketing efforts, campaigns, and tasks that are managed, executed, and measured with software as opposed to being punted out manually. These endeavours are typically triggered by actions taken by leads or customers.
Marketing automation has many benefits. It can help save time and resources, nurture leads (with the help of a buyers journey), and increase revenue — all at once and with minimal manual effort.
With that said, it’s important to mention that marketing automation shouldn’t replace human touch. This is especially true for B2C — unlike B2B, the B2C sales cycle is much shorter and the customer journey much more personalised.
B2C Marketing Automation Made Simple
B2C marketing automation encompasses any programmed marketing messages and campaigns targeted to individual consumers, as opposed to business audiences. This type of marketing automation needs to be personalised as much as possible and be driven by data to best appeal to the individual in their specific customer journey.
Why B2C Marketing Automation Works
Marketing automation comes busting out of the gates with a long list of perks — for both marketers and their audiences. These marketing automation benefits include:
Keeping your brand where it belongs: top of mind;
Automating and sending targeted messages, removing the woes of manually tracking users;
Increasing productivity in your team of marketers;
Removing human error in your analysis with automated reporting;
Tracking and staying on top of important user data that can be used to better create personalised product or service suggestions
Delighting site visitors, leads, and customers with customised content
Top Five B2C Marketing Automation Tools You Should Be Using NOW
So, without further ado, let's take a look at the top software available to get you started on your B2C marketing automation journey with reach, engagement, and conversion top of mind.
HubSpot Marketing Hub
By far the most powerful entry in this list, HubSpot Marketing Hub holds a wealth of B2C marketing automation tools. HubSpot Marketing Hub allows you to use your lead’s behavior to personalise emails, content, and outreach at scale. From email to SMS, and even internal automations like lead scoring and CRM updates, HubSpot is easy to get accustomed to and can quickly become your team’s marketing automation best friend.
Mailchimp is an industry leader in email marketing automation. Use the Mailchimp tool to deliver transactional emails, such as order confirmation emails and other personalised messages. The tool also allows you to build visual customer journeys so you can provide the best possible experience to each customer — or convert your leads and prospects into one.
ActiveCampaign is a renowned marketing automation software and was the first to develop the visual automation workflow builder. (You know, the one with the boxes and labels and lines going everywhere — like the one above.) In addition to email, it offers site tracking, lead scoring, attribution, and more.
Proudly South African, AutoPilot boasts with an A-list of local users. Similar to other options on this list, the software offers a visual automation workflow builder, but with a twist. AutoPilot sets itself apart with emojis, stickers, custom notes, and other details that help your team collaborate efficiently while building marketing automation sequences. Although the tool doesn’t offer its own built-in CRM, it is fairly intuitive, easy to use, and offers fantastic reporting features, making it perfect for day-to-day campaigning.
Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for e-commerce email marketing, SMS and automation. Omnisend is a leading marketing automation tool specifically tailored for e-commerce businesses. Not only does it offer dozens of pre-written templates for all e-com automation scenarios, but it also integrates with nearly every possible e-commerce-related tool.