What's New with HubSpot - August 2023

HubSpot continues to innovate and enhance its offerings, providing businesses with the tools they need to succeed. Here's a look at the latest updates for August 2023, categorised by different aspects of the HubSpot platform.

Covered in this article

Multi-Hub
Marketing Hub
Sales Hub
CMS Hub
Operations Hub
API/Integrations
Velocity: Your HubSpot Partner

Multi-Hub

• Notes Search: Find notes on any CRM record (contacts, companies, deals, tickets) by searching the content of the note.
• Daily AI-Powered Duplicate Checks: Automatically scan for new duplicate contacts and companies, showing potential matches to merge.
• HubSpot Payments Notifications: Customers can now receive email notifications for recurring subscription payments or failed buyer's payments (US only).
• Enhanced Audit Log UI: Additional information (metadata) about user action events.
• Conditional Stage Properties: Set conditional stage properties for custom object pipelines.
• Streamlined Totals Experience: A new experience for both merchants and buyers in Quotes.
• Global Privacy Control Support: Ensuring compliance with privacy regulations.
• WhatsApp Updates: Including Read Receipts, Message Metadata, Message Quarantining, and Move between inboxes.
• Filtering Page Views by UTM Parameters: Enhancing analytics capabilities.
• Trigger Workflows with Events and Custom Behavioural Events: More automation options.

Marketing Hub

• New Campaign Templates: 10 new out-of-the-box HubSpot campaign templates.
• Approval Requirements: Require or request approval before publishing a blog post or landing page.
• Google Enhanced Conversions: Improved tracking capabilities.
• Ad Goals and Bulk Actions: Enhancements to advertising management, including WhatsApp consent updates.

Sales Hub

• Inbound Calling Tab: Opens in a dedicated browser window.
• Working Hours and Custom Voicemails: Personalise user availability and voicemail messages.
• Meeting Rotations in CRM Scheduling: More flexibility in scheduling.

CMS Hub

• Approval Requirements: Require or request approval before publishing a website page.

Operations Hub

• Import Formatting Issues Tool: Identify and resolve potential formatting issues after running an import.
• Increased Duplicate Management: Manage up to 5,000 potential duplicate contacts and companies, powered by AI.

API/Integrations

• Zoom Meetings Playbooks: The HubSpot App for Zoom Meetings now includes playbooks.
• Property Validation Rules: Now enforced via APIs and integrations.

Velocity: Your HubSpot Partner

These updates reflect HubSpot's commitment to providing a robust and user-friendly platform that adapts to the evolving needs of businesses. As a platinum HubSpot partner, Velocity is well-positioned to assist you in leveraging these new features to their fullest potential. If you're looking to audit your current HubSpot CRM systems, our team of experts is here to help.  Contact us today to learn how we can support your business's growth and success.