Your Festive Season Digital Marketing Strategy

Your Festive Season Digital Marketing Strategy

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    We know, we know. Every year we ask the same question: where has the year gone? Well, it looks like Santa has fueled up the sleigh and he's ready to start his rounds. And with that in mind, we're here to guide you through the ultimate digital marketing strategy. By teaming up with us, we'll ensure that your campaign reaches the right audience and does not get lost in the shimmering lights and resonating bells of Christmas.


    Your Content On

    Your portal to the City of Gold, has a massive following. With over 400 000 newsletter subscribers, our audience hangs on our every word. Over the years, we have built up to be a respected and trust source of lifestyle news in Johannesburg and surrounding areas. 

    We cover everything from beauty to entertainment and more. But, that's not all.'s social media presence is on the rise, too. With 91k likes on Facebook, 49.5k followers on Instagram, and 26.5k on Twitter, we're sitting quite pretty.

    This festive season, why not jump on board and get your brand out there with a blog entry, newsletter inclusion and boosted social media post?


    Getting Feet In Store With A Targeted SMS Campaign

    SMS campaigns are often avoided because they’re usually seen as being “spammy”. However, if it’s approached and carried out correctly, it can be one of the most effective marketing tools for mass communication and broadcasts.

    The humble SMS campaign can offer open rates of over 90% and a click-through response time of 90 seconds. With such statistics, it’s therefore essential that you send an SMS that represents your brand in the correct light and at the same time, is useful to the targeted recipient.

    With the most affordable rates, we can assist you with spreading the word about your festive campaign. 


    Building Business With Inbound Marketing & HubSpot

    As much as we love and respect outbound marketing, it is also important for us to evolve and refine this vast landscape. Inbound marketing offers just that.

    That sounds great, but what is it? Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences, tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves problems they already have.

    Combining an inbound marketing strategy with your festive season digital marketing campaign is a sure-fire way to reach your end goal - be it sales or brand awareness. But now, the question is HOW do you pull this off? The most simple (and best) way to do this is to use HubSpot. Don't know what HubSpot is? All good! In short, HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers.
    It does this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place. This includes content creation, social media sharing, workflow automation, lead capture, customer relationship management, sales pipeline mapping and performance tracking.

    As a result, companies are better equipped to manage sales and marketing activities efficiently, and leads can be nurtured through the buyer's journey effortlessly. No more siloed information, no more misaligned departments. Everything happens in one place.

    Fortunately, we are a HubSpot Gold partner and are able to set you up with this powerful CRM system. Click here for more information. 

    CRM System (1)

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