Case Study: How Rock Content Boosted Revenue by 650% with HubSpot CRM

Rock Content, founded in 2013, empowers over 2,000 brands with innovative content marketing solutions, driving outstanding customer experiences. By leveraging HubSpot’s Marketing Hub, Sales Hub, and Service Hub, Rock Content has transformed its marketing strategy, achieving remarkable growth. This case study explores how Rock Content increased organic traffic by 1067% and lead generation by 359%, using personalised landing pages, A/B testing, and localised content. Discover their journey and learn how your business can achieve similar success.

Covered in this article

About Rock Content
Drive Revenue and Engagement Using Landing Pages
Find the Messaging That Drives Conversions
Localise Content at Scale—and Increase Lead Gen by 359%
Create Targeted Content That Clicks with the Right Audience
Conclusion
FAQs About this Case Study

About Rock Content

Founded in 2013, Rock Content assists over 2,000 brands, marketers, and agencies in delivering outstanding content experiences. Their innovative content marketing solutions, creative services, on-demand talent, and professional training empower businesses to thrive.

• Industry: Software & Technology
• Company Size: Enterprise (200+ employees)
• Location: Brazil

Use Case

• Integrate Company Data
• Sales and Marketing Alignment
• Integrations

Products

• Marketing Hub
• Sales Hub
• Service Hub

Drive Revenue and Engagement Using Landing Pages

In 2023, AI was a hot topic, and Rock Content seized the opportunity to educate its audience while generating leads and increasing revenue. Rock Content launched an eBook about AI, creating personalised landing pages using HubSpot’s Marketing Hub. This approach empowered their audience to build high-quality content strategies, driving awareness and revenue.

Find the Messaging That Drives Conversions

Rock Content believes in “when in doubt, test and look at the numbers.” Marina Cordeiro and her team ran a promotional campaign to discover which offer attracted customers the most. They used HubSpot to design and A/B test four landing pages with different offers, determining that customers valued a free interactive experience above any discount. These insights fueled future campaigns, enhancing their marketing strategy.

Localise Content at Scale—and Increase Lead Gen by 359%

Entering the North American market, Rock Content’s blog views initially averaged 50,000 per month. By investing heavily in localised content, they increased organic traffic to over three million monthly views by 2023. This led to a 359% increase in lead generation. HubSpot’s intuitive blog creation tools allowed Rock Content to efficiently create and optimise content, capturing leads and driving growth.

Discover the Channels That Generate ROI

Rock Content’s email strategy was pivotal, sending 24 million emails to 1.5 million contacts in 2023. Segmentation based on language, job title, industry, and engagement history ensured targeted communication. Rock Content also maintained an active social media presence and used HubSpot to manage ads efficiently, engaging leads at the right place and time.

Create Targeted Content That Clicks with the Right Audience

Working closely with the CX and sales teams, Marina’s team created targeted content to address specific customer pains. Using HubSpot’s built-in segmentation, they ensured the right content reached the right person at the right time. Custom dashboards tracked campaign engagement and conversions, allowing Rock Content to refine its outreach strategies and provide timely, relevant content.

Conclusion

Rock Content’s success is a testament to the power of HubSpot’s Marketing Hub and content tools. By leveraging these tools, they created a powerful customer experience, increased organic traffic by 1067%, and boosted lead generation by 359%.

Is your business ready to experience similar growth? Contact Velocity, a HubSpot Diamond partner, to discover how HubSpot CRM can improve and grow your business. Reach out to us today and start your journey towards unparalleled success.

Source: How Rock Content Empowers Brands to Launch Incredible Content Experiences at Scale

FAQs About this Case Study

1. What is Rock Content?

Rock Content is a content marketing company founded in 2013 that helps over 2,000 brands, marketers, and agencies deliver outstanding content experiences through innovative solutions, creative services, on-demand talent, and professional training.

2. What challenges did Rock Content face?

Rock Content faced challenges in integrating company data, aligning sales and marketing efforts, and localising content to break into new markets, particularly in North America.

3. How did HubSpot's tools help Rock Content?

HubSpot's Marketing Hub, Sales Hub, and Service Hub enabled Rock Content to create personalised landing pages, conduct A/B testing, and efficiently localise content, driving significant growth in traffic and lead generation.

4. What were the key results achieved by Rock Content?

Rock Content achieved a 1067% increase in organic traffic to their North American blog content and a 359% increase in lead generation, thanks to their effective use of HubSpot’s tools and strategies.

5. How did Rock Content use landing pages to drive revenue?

Rock Content created personalised landing pages for trending topics, like AI, to educate their audience, generate leads, and increase revenue, sharing best practices with their customers.

6. What role did A/B testing play in Rock Content's success?

A/B testing helped Rock Content determine the most effective promotional offers, refining their marketing strategies based on data and customer preferences, leading to better engagement and conversions.

7. How did Rock Content localise content for new markets?

Rock Content invested heavily in English-language content, creating thousands of blog posts tailored to the North American audience. They used HubSpot’s intuitive tools to efficiently create, localise, and optimise this content, capturing leads and driving growth.

8. What channels did Rock Content use to distribute content?

Rock Content used a multi-channel approach, including blogs, SEO, email, social media (Instagram, LinkedIn, Twitter, Pinterest), and video content, using HubSpot to manage and optimise these efforts for maximum engagement and ROI.

9. How did Rock Content create targeted content?

Rock Content worked closely with their CX and sales teams to understand customer interests and pain points. They used HubSpot’s segmentation tools to ensure the right content reached the right audience at the right time, improving engagement and conversion rates.

10. How can I achieve similar success with my business?

Contact Velocity, a HubSpot Diamond partner, to discover how HubSpot CRM can improve and grow your business. Our team can help you leverage HubSpot’s tools and strategies to drive growth and success.