Starting a business is like launching a rocket—it’s thrilling, exciting, and just a little bit terrifying. Fortunately, you don’t have to tackle it all on your own. Enter HubSpot for Startups, the ultimate toolkit for entrepreneurs looking to take their business to the next level without breaking the bank.
But wait, there's more (and who doesn’t love a good deal?)! HubSpot’s Startup Program offers discounts of up to 75% on your HubSpot subscription. Whether you're a new customer, have raised millions, or are part of an incubator or VC, this programme has something for you. Ready to see if your startup is eligible for these fantastic discounts? Let’s dive in!
Why HubSpot for Startups?
Startup Discounts: What’s in Store?
HubSpot Perks: Beyond the Discount
How Do You Get In?
So, Is It Worth It?
FAQs
HubSpot is your all-in-one solution for inbound marketing, sales, and customer service, giving you the tools you need to manage customer relationships, attract leads, and close deals. Imagine having your sales pipeline, marketing campaigns, and customer support all neatly managed in one place—dreamy, right?
The HubSpot for Startups program is tailored for early-stage businesses. It offers scalable tools and resources that can help a company go from zero to hero. And yes, it’s not just about software; you also get access to masterclasses, resources, and a wealth of integrations with tools you're already using like Stripe, Zapier, and many more.
But let’s talk money, because startups gotta save where they can, right?
HubSpot for Startups has tiered discounts based on the stage your startup is in. And no, this isn’t one of those “wait until you’re profitable” schemes. The savings kick in now. Here’s how it works:
Got a FounderPass? Or maybe you’re part of an approved entrepreneurial organisation? Well, congratulations! You’ve unlocked 30% off your HubSpot subscription for the first year, followed by 15% off in your second year. This discount is perfect for startups just getting their feet wet, and let's face it, the 30% off isn’t too shabby at all.
Raised over $2 million but haven’t quite hit your Series B? Then this is your sweet spot. HubSpot offers 50% off your first year, another 50% off your second year, and 25% off every year thereafter. It’s the perfect cushion for scaling startups who have received significant funding and want to maximise their operations.
If you’ve raised under $2 million and you’re part of an incubator, accelerator, or associated with a VC fund, you qualify for a massive 75% off in your first year, followed by 50% off in the second year and 25% every year thereafter. It’s like hitting the startup jackpot—high five! 🎉
Most startups qualify for the 30% off deal, but if you’re the ambitious type (we know you are), aiming for that 50-75% off is entirely possible if you meet the criteria.
Sure, the discounts are great, but HubSpot for Startups offers so much more than just affordable software. Here’s a rundown of the additional perks you can expect:
Premium Software: HubSpot isn’t cutting corners on what you get—Marketing Hub, Sales Hub, and Service Hub are all available. You’ll have everything from CRM, live chat, email tracking, and more right at your fingertips.
1200+ Integrations: You won’t have to switch between tabs endlessly or find new tools to fit your growing stack. HubSpot integrates with Stripe, Google Cloud, Dropbox, and even Notion. Pretty much all your favourite startup tools will fit snugly into the HubSpot ecosystem.
24/7 Support: Got a question at 2 AM? No worries! HubSpot’s support team is there for you, ready to help you conquer those burning business questions.
Educational Resources: From masterclasses to templates and toolkits, you’ll get access to exclusive content designed to help you build the most efficient, effective startup machine possible.
The application process is refreshingly straightforward. You need to:
Be a new HubSpot customer. This is a fresh start, so existing HubSpot subscribers don’t qualify.
Be associated with a HubSpot-approved VC, incubator, or entrepreneurial organisation. (Hint: If you’re not, a membership with FounderPass—just $99 per year—can make you eligible for the discounts.)
Meet the funding criteria, whether you’re at the sub-$2 million mark or you’ve already landed over $2 million in funding.
Once you’ve ticked all the boxes, you’re in! 🎯
In short: YES! HubSpot’s tools, even without the discounts, are robust and powerful enough to fuel your startup’s growth. With the HubSpot for Startups program, you’re not just getting access to world-class software—you’re getting it at a price that won’t eat up all your capital.
Startups often find themselves drowning in tools they don’t know how to use. But HubSpot’s ease of use, combined with its flexibility, makes it an ideal choice for small, scaling teams. Whether you need to master inbound marketing, optimise your sales funnel, or create better customer support experiences, HubSpot is there to guide you through.
So, what are you waiting for? If your startup meets the criteria, don’t hesitate—apply for the HubSpot for Startups program today and let your business soar! After all, every rocket needs a little fuel, and HubSpot’s ready to launch you to new heights.
Ready to take off? Learn more about how Velocity can help your startup integrate HubSpot into your growth strategy, and start leveraging these discounts and tools to achieve your business goals! Contact us today!
HubSpot for Startups is a special program offering discounted access to HubSpot's marketing, sales, and customer service tools to eligible startups.
Discounts range from 30% to 75% off depending on your startup’s stage and funding, with additional reductions in following years.
Startups that are new HubSpot customers, and are affiliated with an incubator, VC, or entrepreneurial organisation, or have raised under $2 million, are eligible.
You can get up to 75% off your first year, with additional discounts in the following years depending on your funding and partnerships.
You gain access to HubSpot's full suite of tools, including Marketing Hub, Sales Hub, and Service Hub, along with 24/7 support and 1200+ integrations.
You can apply via HubSpot’s website, or through partner organisations like FounderPass, which can make you eligible for the program.
Not necessarily! While it helps, you can also qualify through approved entrepreneurial organisations like FounderPass.
No, the program is only available for new customers.
Your discount continues into the second year and beyond, typically at reduced rates—50% off in the second year and 25% thereafter.
Velocity can guide your startup in fully leveraging HubSpot’s tools, ensuring you get the most value from the program. Contact us for more info!