Which LLM Should You Use for Your Business?

We get it—AI and large language models are evolving at a breakneck pace, making it nearly impossible to keep up with the latest advancements. With new tools and capabilities emerging every day, navigating the world of LLMs can feel overwhelming. But don’t worry—that’s where we come in. At Velocity, we’re here to help you make sense of it all and find the perfect solution to meet your business needs. Let’s break it down together.

Covered in this article

ChatGPT & OpenAI-o1: The Reliable All-Rounders
Claude by Anthropic: The Summarisation Expert
Google Gemini: The King of Context
Llama by Meta: Privacy-Focused and Open-Source
Grok by xAI: The Social Media Native
Perplexity: The Researcher’s Ally
Making Your Choice
Final Thoughts
FAQs

ChatGPT & OpenAI-o1: The Reliable All-Rounders

When it comes to versatility, ChatGPT and OpenAI-o1 lead the pack. Designed to handle both creative and logic-heavy tasks, these models are perfect for businesses that need reliable, all-around performance.

Key Features

OpenAI's latest model, OpenAI-o1, builds on ChatGPT’s foundations with enhanced reasoning capabilities, making it ideal for tasks requiring logical depth alongside creative problem-solving.

• Chain-of-Thought Reasoning: OpenAI-o1 is excellent at breaking down complex challenges into manageable steps, ensuring logical consistency.
• Custom GPTs: Businesses can personalise the model to suit specific roles, from project management to social media assistance, with minimal setup.

Limitations

• Overkill for Simpler Tasks: OpenAI-o1’s advanced reasoning might be excessive for basic functions where GPT-4 suffices.
• Incremental Improvements: While the enhancements are significant for complex use cases, they may seem subtle in everyday applications.

Best For

Tackling intricate logic-based tasks or creating highly customised workflows, such as coding assistance or comprehensive content editing.

Claude by Anthropic: The Summarisation Expert

Simplifying complexity is where Claude excels. Whether you’re summarising long documents or creating engaging content, this model ensures clarity and precision.

Key Features

Claude excels in summarising lengthy documents and simplifying dense content, making it a favourite for businesses that deal with extensive data.

• Document Summarisation: Simplifies complex information into digestible summaries, perfect for internal reports or client deliverables.
• Customisation Flexibility: Claude’s user-friendly setup allows intuitive task-specific adjustments without a steep learning curve.

Limitations

• File Size Restrictions: Files exceeding 20 MB may require compression, which could disrupt workflows.

Best For

Summarising documents or creating narrative-driven content. It’s an intuitive choice for those prioritising ease of use and reliable summarisation.

Google Gemini: The King of Context

Managing massive data loads is Google Gemini’s forte. With a robust context window and innovative features, it’s ideal for businesses dealing with large-scale datasets and documents.

Key Features

Google’s Gemini stands out for its ability to process and contextualise large datasets, boasting a 10-million-word limit.

• Extensive Contextual Memory: Ideal for businesses managing large-scale documentation or datasets.
• Notebook LM Feature: Converts documents into conversational audio summaries, offering a hands-free way to consume information.

Limitations

• Limited Integration Options: Customisation capabilities are basic compared to competitors like ChatGPT and Claude.

Best For

Handling extensive data or generating audio summaries for multitasking professionals, such as during commutes or while working on other projects.

Llama by Meta: Privacy-Focused and Open-Source

If privacy and customisation are your top priorities, Llama offers an open-source solution that runs locally, ensuring your sensitive data stays secure.

Key Features

Meta’s Llama prioritises data privacy, making it an exceptional choice for businesses concerned about sensitive information.

• Offline Functionality: Runs locally, ensuring complete data privacy.
• Open-Source Flexibility: Developers can modify the model for unique business requirements.

Limitations

• Basic Functionality: While secure, Llama lacks the advanced problem-solving capabilities of its competitors.

Best For

Businesses requiring offline solutions or handling sensitive internal data, such as legal or financial documentation.

Grok by xAI: The Social Media Native

For real-time insights and engaging visuals, Grok’s integration with Twitter and advanced image generation tools make it a valuable asset for marketers.

Key Features

Grok’s integration with X (formerly Twitter) allows real-time social media insights, paired with a powerful image generator, Flux One.

• Real-Time Analytics: Analyses Twitter data to provide live trends and user behaviour insights.
• Image Generation: Creates hyper-realistic visuals, useful for marketing campaigns and creative projects.

Limitations

• Niche Applications: Grok excels in social media research and image creation but lacks broader capabilities like summarisation or complex logic.

Best For

Social media managers and marketers needing real-time Twitter insights or engaging visuals for campaigns.

Perplexity: The Researcher’s Ally

Need quick and accurate research? Perplexity pulls the best of the web and organises it for you, helping businesses save time on information gathering and decision-making.

Key Features

Although not a traditional LLM, Perplexity uses advanced AI to streamline online research and organise findings effectively.

• Dynamic Web Search: Gathers and summarises information from the internet, making it indispensable for research-heavy tasks.
• Customisable Engines: Users can choose their preferred LLM (e.g., GPT-4 or Claude) to suit specific research needs.

Limitations

• Verification Required: Occasionally mixes up similar concepts, necessitating fact-checking for accuracy.

Best For

Research-intensive tasks, from preparing blog posts to creating presentations and reports.

Making Your Choice

When deciding on an LLM, match its strengths to your business needs:

• Complex Problem-Solving & Customisation: Opt for OpenAI-o1 or ChatGPT.
• Summarising Long Texts or Creating Stories: Claude is your go-to.
• Processing Extensive Data: Choose Google Gemini.
• Data Privacy: Llama is the ideal solution.
• Social Media Insights & Visual Content: Grok shines in these areas.
• Research & Information Gathering: Perplexity excels.

Final Thoughts

Selecting the right LLM can transform how your business operates, from streamlining workflows to enhancing customer engagement. Experiment with a mix of models to find the perfect balance for your specific needs. For tailored solutions and expert guidance, contact Velocity today, and let us help you leverage the power of LLMs for your business growth.

FAQs About Which LLM To Use

1. What is an LLM, and why is it important for my business?

A large language model (LLM) is an advanced AI system trained to understand and generate human-like text. LLMs can help businesses automate workflows, improve customer interactions, create content, and handle complex data analysis. Choosing the right LLM ensures your business maximises efficiency and stays competitive.

2. How do I know which LLM is right for my business?

The right LLM depends on your business needs:

• For versatile tasks: ChatGPT or OpenAI-o1
• For summarisation: Claude by Anthropic
• For handling large datasets: Google Gemini
• For privacy-sensitive projects: Llama by Meta
• For social media insights: Grok by xAI
• For research: Perplexity

Assess your use cases and match them to the strengths of each model.

3. Are these LLMs easy to customise?

Yes, most LLMs offer varying degrees of customisation. For example:

• OpenAI-o1 and Claude provide user-friendly tools for creating custom workflows.
• Google Gemini has basic customisation options but excels in processing large datasets.
• Llama allows deeper customisation through its open-source framework.

Choose an LLM that aligns with your technical expertise and business requirements.

4. How do these LLMs handle privacy concerns?

If privacy is a key concern, Meta’s Llama is the best choice because it runs locally on your device, keeping data offline. For other models, ensure their privacy policies align with your data protection standards, particularly when using cloud-based solutions.

5. What is the cost of using these LLMs?

Costs vary based on the LLM and its usage. Many providers, such as OpenAI and Anthropic, offer tiered pricing based on factors like API calls or data processing. Open-source solutions like Llama may be more cost-effective for businesses with technical expertise to manage local deployments.

6. Can I use multiple LLMs for different purposes?

Absolutely! Many businesses use a combination of LLMs to optimise specific tasks. For example, you could use Claude for document summarisation, Grok for social media insights, and ChatGPT for creative content creation. Mixing and matching ensures you leverage the best capabilities of each tool.

7. How do these models compare in terms of ease of use?

• Most User-Friendly: Claude and ChatGPT, thanks to their intuitive interfaces and straightforward setup.
• Best for Advanced Users: Llama, as it requires technical expertise for local deployment and customisation.
• Moderately Easy: Google Gemini and Grok, with unique features but fewer integration options.

8. What’s the best way to test an LLM before committing?

Many providers offer free trials or limited-use tiers, allowing you to experiment with the model’s capabilities. Use this time to test features aligned with your business needs, such as content creation, summarisation, or data analysis.

9. Can LLMs integrate with other tools and software?

Yes, some LLMs like ChatGPT and Perplexity support integrations with APIs and tools such as CRMs, project management systems, or analytics platforms. Always check the integration capabilities before committing to an LLM.

10. How is Velocity equipped to help me choose the right LLM?

At Velocity, we specialise in helping businesses harness AI effectively. Our team can analyse your requirements, recommend the ideal LLM, and guide you through setup and customisation to ensure seamless integration into your workflows. Reach out to us today for tailored support!